Brand Tone

approachable, supportive, and entrepreneurial

Brand Values

• •Empowerment of Small Business
• •Quality and Trend-Relevance
• •Community and Relatability
• •Accessibility

Best Practices

• •Speak from a Founder's Perspective: Use 'we' and 'I' to maintain a personal, human connection. Share snippets of the founder's journey and business lessons to reinforce the brand's entrepreneurial roots.
• •Focus on 'Your' Business: Always frame the copy around the customer's benefit. Instead of 'We sell car coasters,' use 'Stock your shop with car coasters your customers will adore.' This highlights your supportive role.
• •Use Community-Centric Language: Employ terms like 'bosses,' 'entrepreneurs,' 'hustlers,' and 'business owners.' This shows you understand and are a part of their community.
• •Keep it Simple and Encouraging: Avoid overly corporate jargon. The tone should be like a helpful peer offering advice—optimistic, clear, and motivating.
• •Highlight Shared Success: Regularly create content (like blog posts or emails) that offers tips for small retailers—e.g., '5 Ways to Market Your Car Freshies' or 'How to Bundle Products for Higher Sales.' This reinforces the brand's value as a partner, not just a supplier.

Social Perception

A niche supplier for a specific community of micro-entrepreneurs, seen as an enabler and trusted partner due to its targeted approach and focus on quality.

Copy Examples

• •Stock your shop with the scent everyone's talking about! Our new 'Sassy Sunflower' car freshie is designed to fly off your shelves. Handcrafted with high-quality aroma beads and a whole lot of personality, it's the perfect add-on for your customers. Let's grow your business, one freshie at a time.
• •Your Next Bestseller is Here ✨ (Plus, Our Tips for Selling Out!)
• •From one boy mom with a dream to a community of fearless entrepreneurs. We're Muddaraville Wholesale, and we're not just your supplier—we're your partner in hustle. We handle the making, so you can focus on the selling. Because when your small business succeeds, so do we.
• •Hey Bosses! 👋 We just dropped a huge collection of new car coasters perfect for the fall season. We know how hard you work to find unique items for your boutique, and we've got you covered. Check out the link and let us know your favorite design in the comments!
• •High-Quality Wholesale for Your Growing Boutique. We help you stock your store with trendy items your customers will love.