Brand Tone

professional, scientific, results-oriented, confident, informative, expert, clinical authority

Brand Values

• •Science-Backed Efficacy
• •Medical-Grade Quality
• •Naturally Derived and Gentle
• •Transparency
• •Customer-Centric

Best Practices

• •Lead with Science: Always ground product benefit claims in the scientific evidence or the medical-grade nature of the ingredients.
• •Maintain a Professional Voice: Avoid overly casual slang or humor that could dilute the brand's authoritative and clinical tone. The voice should be that of a trusted expert.
• •Use Testimonials for Relatability: Let customer stories and reviews bring the emotional and relatable elements to the brand, while the core brand voice remains professional and informative.
• •Emphasize "Gentle Yet Powerful": Consistently message that the products are both high-potency and safe for the skin, addressing a key concern for users of medical-grade skincare.
• •Educate, Don't Just Sell: Create content that informs the audience about skincare ingredients and concerns. This reinforces the brand's position as an expert in the field and builds trust.

Social Perception

Trustworthy and effective, delivering visible results. Credible due to a medical professional founder, leading to a positive and engaged community.

Copy Examples

• •Harness the power of science for your skin. Our Ferulic CE Elixir is more than a serum; it's a daily defense against oxidative damage. Developed by a clinician, and backed by research. Experience a visible difference. #MudadMDSkincare #ScienceOfSkin #FerulicAcid
• •Real results, rooted in science. Our clients are celebrating their skin's transformation. From reducing fine lines to evening out skin tone, the proof is in the pictures. Swipe to see why they love MudadMD. #MudadLove #SkincareThatWorks #MedicalGrade
• •Founded by a Scientist. Formulated for Results. Discover the clinical expertise behind every bottle.
• •As a clinician, I spent my career understanding the intricacies of skin damage. That knowledge is the foundation of MudadMD. I invite you to explore the science behind our products and begin your journey to healthier skin.
• •Elevate your skincare routine with our new Bio-Renew Peptide Cream. This advanced formula is clinically designed to support collagen production and enhance skin elasticity. Its potent blend of medical-grade peptides and naturally-derived hydrators works to restore a youthful, healthy glow. Gentle, effective, and backed by science.