Brand Tone

Elegant & Sophisticated, Empowering & Confident, Accessible & Approachable, Caring & Customer-Focused, Passionate & Artistic

Brand Values

• •Quality & Craftsmanship
• •Artistry & Exclusivity
• •Accessibility & Convenience
• •Customer Empowerment & Satisfaction
• •Elegance & Style
• •Sustainability

Best Practices

• •Emphasize Craftsmanship and Artistry: Consistently use words like handcrafted, artisanal, meticulously designed, exclusive, artistry to reinforce the premium, non-mass-produced nature of the products.
• •Use phrases like express your unique style, unlock your confidence, tell your story.
• •Balance Elegance with Accessibility: While highlighting luxury and sophistication, ensure the language remains welcoming and emphasizes ease of use and the effortless nature of achieving salon-quality results at home.
• •Incorporate the Samar Essence: Subtly weave in the meaning behind the name – enchanting beauty, radiance, charm – to add a layer of unique brand storytelling and emotional connection.
• •Maintain a Helpful and Supportive Voice: Especially in FAQs, how-to guides, and customer service communications, ensure the tone is patient, clear, and focused on providing solutions and a delightful customer experience, reinforcing the caring aspect of the brand.

Social Perception

Positive: Customers seem to appreciate the quality and the feeling the nails give them, integrating them into their personal style. Appreciative of Design & Quality. The market for semi-cured gel nail stickers and quality press-ons is active, with users seeking convenience and salon-like results at home.

Copy Examples

• •Each nail is a miniature masterpiece, born from a passion for art and a commitment to quality.
• •Our new collection of handcrafted press-on nails has arrived, inspired by [mention inspiration, e.g., the subtle beauty of a starlit evening, linking to the brand story].
• •At Samar Nails, we believe true beauty is an art form.
• •That’s why each set is handcrafted with passion, using only premium materials for a look and feel that’s both luxurious and intimately yours.
• •Handcrafted Elegance, Effortlessly Yours