Brand Tone

Aspirational yet accessible, confident, and community-focused, utilizing welcoming, empowering, and inclusive language.

Brand Values

• •Confidence
• •Quality & Trust
• •Community & Connection
• •Entrepreneurial Spirit
• •Convenience

Best Practices

• •Lead with 'Confidence': Ensure the theme of empowerment and confidence is woven into all marketing messages, from product descriptions to social media captions. Use phrases like 'Wear with confidence,' 'Find your style,' and 'Feel beautiful as you are.'
• •Tell the Founder's Story': Regularly share the brand's origin story. It is a powerful asset that communicates authenticity, hard work, and relatability. Use it in 'About Us' sections, occasional social posts, and new customer welcome emails.
• •Highlight the 'Worry-Free' Guarantee': The lifetime repair guarantee is a unique selling proposition that must be consistently mentioned, especially for jewelry. It builds trust, justifies price, and sets MTT Collective apart from competitors.
• •Foster Community in Your Language': Use inclusive and welcoming language. Refer to your audience as the 'MTT Community' or 'MTT Family.' Actively promote local events online to bridge the gap between digital and physical retail.
• •Maintain an Accessible-Aspirational Balance': Pair high-quality, aspirational imagery with down-to-earth, relatable captions. Acknowledge the realities of daily life (e.g., '#momlife') while presenting fashion that elevates the everyday. This balance makes the brand feel both inspiring and attainable.

Social Perception

Overwhelmingly positive, with high customer satisfaction (4.8/5 stars), recognized as an award-winning reputable local business, and strong organic advocacy from micro-influencers and loyal customers, positioning it competitively against established brands.

Copy Examples

• •Confidence looks good on you. ✨ Our new collection of dresses isn't just about beautiful fabrics and perfect fits—it's about that feeling you get when your outfit is a true reflection of you. Ready to find the dress that makes you shine? Tap to shop. #WearWithConfidence #MTTCollective #BohoChic
• •✨ Worry-Free Sparkle: Our Lifetime Guarantee Body Preview: Life happens. Your jewelry should keep up. Discover our handmade pieces, designed for every day and guaranteed for life.
• •LIVE SHOPPING TONIGHT @ 7 PM! 🎉 Get first dibs on new arrivals and style tips from Karyss. Your perfect outfit is waiting. See you there!
• •Voted Folsom's Small Business of the Year! From a dream in a storage unit to the heart of Palladio, we couldn't have done it without you, Folsom! Come celebrate with us and find styles for the whole family. Thank you for helping us build this community. 🙏 #FolsomStrong #MTTCollective
• •Meet the only bracelet you'll never need to take off. Designed for the #momlife, the gym, the office, and everything in between. This piece isn't just waterproof and sweat-proof; it's life-proof. And because we stand by our craft, we'll repair it for free, forever. That's our promise. Wear with confidence.