Brand Tone

Professional Community Hub

Brand Values

• •Trust and Reliability
• •Community Engagement
• •Expertise and Passion
• •Modern and Accessible
• •Customer-Centric Benefits

Best Practices

• •Balance Professionalism with Passion: In product descriptions and transactional emails, use clear, professional language that builds trust. In community-facing content like social media and blog posts, let the passion for MTG shine through with enthusiastic and knowledgeable language.
• •Always Emphasize "Trust": Consistently use keywords like "safe," "secure," "authentic," and "guaranteed" when describing purchasing and selling processes to reinforce the core value of reliability.
• •Speak as an Expert, Not Just a Seller: Create content that provides real value to players, such as deck techs, meta-analysis, and strategy guides. This positions the brand as an authority and a community resource, not just a store.
• •Foster a Sense of Community: Use inclusive language like "we," "our community," and "fellow players." Actively engage with comments and questions on social media to make customers feel like part of the GOODGAME family.
• •Maintain a Clean and Modern Aesthetic: Ensure all written content, from the website to social media, is well-formatted, free of errors, and easy to read. This mirrors the stylish and professional perception of the physical store.

Social Perception

GOODGAME is perceived positively as a major, legitimate retailer within the MTG community. It is known for drawing large crowds, having a stylish physical store, and a knowledgeable owner. They actively foster community through events. Areas for awareness include managing chaotic sales events and expanding digital review footprint.

Copy Examples

• •The next chapter unfolds. Pre-order the new set now for a 1% point bonus and free shipping on all orders. Secure your cards with GOODGAME—your trusted partner in every match.
• •Ready for Friday Night Magic? Join us at our Nagareyama store at 7 PM! Compete, trade, and connect with fellow players. We're all about good games and a great community. See you there! #MTG #FNM
• •A true piece of Magic history just arrived. This mint condition card is now available online. At GOODGAME, we verify every high-value card for authenticity, so you can buy with complete confidence. Link in bio.
• •Selling your collection? Get the value you deserve. Our streamlined mail-in buyback service offers competitive pricing and free, insured shipping. Turn your cards into cash safely and easily with GOODGAME.
• •This week's spoilers have the entire community buzzing, and for good reason! We're breaking down the most impactful new cards for the meta. Let's dive into the strategies that will dominate the table.