Brand Tone

Personal, inspirational, and approachable. Warm, friendly, positive, and motivational, often mixing Spanish and English.

Brand Values

• •Classic and Timeless Design
• •Feminine Delicacy
• •Personalization and Craftsmanship
• •Authenticity and Passion
• •Supporting Local

Best Practices

• •Maintain a Personal Voice: Always write as if Mariliz herself is speaking. Use "I" and "my" to share the passion behind the products. Share personal anecdotes or inspiration to keep the brand relatable and authentic.
• •Embrace "Spanglish": Continue to naturally mix Spanish and English. This reflects the brand's Puerto Rican roots and speaks directly to its core audience in an authentic way. Key brand descriptors like "Classic Feminine Delicate" should remain consistent.
• •Focus on Feeling and Experience: Don't just sell a mug; sell the feeling of a quiet, inspiring morning coffee. Don't just sell a notebook; sell the experience of capturing one's dreams. Use evocative and sensory language.
• •Incorporate Core Value Keywords: Regularly use words and phrases that align with your brand values, such as "classic," "timeless," "delicate," "minimalist," "personalized," "handcrafted," and "made with love" in your descriptions and posts.
• •Always End with a Positive or Inspirational Note: Whether it's a call to action, a product description, or a simple hello, ensure the message carries an uplifting and positive tone, reinforcing the brand's mission to bring joy and inspiration.

Social Perception

Overwhelmingly positive. Perceived as a source of high-quality, beautiful, and unique products. Praised for aesthetic, quality, customer service, and personal touch. Seen as a reliable and beloved local business delivering delicate and inspiring products.

Copy Examples

• •Your morning coffee deserves a little extra beauty. ✨ Introducing our new collection of ceramic mugs, designed with classic floral touches and words to inspire your day. Which one will be your new favorite? #MTDesignsPR #TazaDeCafé #DiseñoBoricua
• •Capture your thoughts, dreams, and daily to-do lists in a notebook that's uniquely yours. Our minimalist notebooks are designed for the modern woman who cherishes timeless style. Personalize the cover with your name and choose a quote that speaks to you. A perfect companion for your journey. #Journaling #HechoEnPR
• •Give the gift of delicate beauty this season. 🎁 From personalized glass cans for the iced coffee lover to elegant bookmarks for the bookworm in your life, find a meaningful gift, crafted with love right here in Puerto Rico. Shop our collection and enjoy 15% off for a limited time. #RegalosPersonalizados #ApoyaLoLocal
• •From my design screen to your hands. 🤍 There's so much love and care in every piece we create. It's more than just a product; it's a little piece of art made just for you. Thank you for supporting my dream! #SmallBusiness #DiseñoGráfico #HandmadeWithLove
• •Classic, versatile, and ready for your day. Our canvas tote bags are designed to carry your essentials in style, whether you're heading to a café, the library, or the local market. Simple, strong, and always elegant. #ClassicStyle #BolsosDeTela #MTDesigns