Brand Tone

Sophisticated & Elegant, Passionate & Authentic, Welcoming & Approachable, Knowledgeable & Confident, Celebratory & Experiential

Brand Values

• •Quality & Craftsmanship
• •Heritage & Terroir
• •Exceptional Guest Experience
• •Sustainability & Responsibility
• •Community Focus
• •Innovation & Evolution

Best Practices

• •Embrace Storytelling: Consistently weave the narrative of the volcanic terroir, the winery's heritage, and the journey to organic practices into website copy, social media posts, and tasting room interactions. This reinforces authenticity and passion.
• •Balance Elegance with Warmth: Use sophisticated language that reflects the premium nature of the brand, but ensure it remains inviting and accessible. Highlight the friendly staff and the "unpretentious" excellence of The Modest Butcher.
• •Showcase the Full Experience: Go beyond just the wine. Use vivid descriptions and visuals to portray the stunning views, the architectural beauty of the facility, and the culinary delights of the restaurant, emphasizing the memorable, holistic visit.
• •Let Expertise Shine Through (Approachably): Share insights from the winemaking team and educate consumers about the unique aspects of their wines and vineyards, but do so in a way that is engaging and not alienating.
• •Maintain Visual Cohesion: Ensure all visual assets (photography, videography) across all platforms reflect the high-quality, elegant, and scenic nature of the winery and its surroundings. This is crucial for reinforcing the premium brand perception.

Social Perception

Mt. Boucherie Estate Winery is largely perceived as a premium and highly reputable Okanagan winery. It's seen as a destination that offers a complete and high-quality experience: excellent wines, impressive modern facilities, stunning views, and a top-tier restaurant. Customers and critics alike appreciate the quality and distinctiveness of their wines, recognizing the impact of their mature vineyards and skilled winemaking. The Modest Butcher restaurant significantly enhances the winery's appeal, making it a culinary destination as well. The staff's friendliness and knowledge contribute significantly to the positive perception, making the premium experience feel accessible and enjoyable. There is a strong sense of them being a fixture on the Westside Wine Trail and a significant player in the BC wine scene. Their move towards organic farming is noted and likely contributes positively to their image among environmentally conscious consumers.

Copy Examples

• •Headline: Where Volcanic Legacy Meets Modern Elegance. Body: Explore wines born from ancient earth, crafted with passion. Visit Mt. Boucherie Estate Winery for an unforgettable journey of taste and breathtaking Okanagan scenery. Book your tasting experience today.
• •Headline: The Modest Butcher: Unpretentious Excellence, Unforgettable Flavors. Body: Indulge in farm-to-table artistry at The Modest Butcher, nestled within Mt. Boucherie Estate. Perfectly seared steaks, locally sourced ingredients, and our finest wines await. Reserve your table for a premier Okanagan dining experience.
• •Headline: Crafting Distinction, From Our Vineyards to Your Glass. Body: At Mt. Boucherie, "honest winemaking" isn't just a phrase, it's our promise. Discover the rich complexity of wines shaped by low yields, patient ageing, and the unique spirit of our estate vineyards.
• •Headline: Join The Boucherie Club – Your Cellar, Elevated. Body: Become part of our inner circle. Enjoy exclusive access to limited releases, complimentary tastings, and curated shipments from the heart of Mt. Boucherie. More than a club, it's a community.
• •Headline: Experience the Summit: The Pinnacle of Okanagan Winemaking. Body: Our Summit tier represents the best blocks, berries, and barrels from our estate. These age-worthy wines are a testament to our land and our craft – a true celebration for your cellar and palate.