Brand Tone

Enthusiastic & Passionate, Friendly & Approachable, Community-Focused, Transparent & Honest, Whimsical & Magical

Brand Values

• •Customer Prioritization
• •Transparency
• •Community Building
• •Passion for Pop Culture
• •Growth & Trust
• •Authenticity

Best Practices

• •Always Lead with Passion: Let genuine enthusiasm for the products and the collector community shine through in all communications.
• •Prioritize "You" (The Customer): Frame messages around the customer's interests, desires ("your next treasure," "your collection"), and experience.
• •Foster Two-Way Conversation: Actively solicit feedback, ask questions, and respond to comments and messages promptly and personally. This reinforces the community and approachable values.
• •Be Open and Honest: Continue the transparent approach regarding product availability, shipping, and business updates. This builds trust.
• •Infuse a Touch of Whimsy (Where Appropriate): While the products are pop culture collectibles, using words like "treasure," "magic," "enchanting," and "story" connects back to the brand name and adds a unique flavor, appealing to the joy and wonder of collecting.

Social Perception

Emerging Collector's Hub, Customer-Centric, Enthusiast-Led

Copy Examples

• •Website Banner for New Arrivals: "Unlock Your Next Treasure! ✨ Fresh Funko & Loungefly magic has just landed at Storybrooke. Dive in and find your fandom!"
• •Facebook Post Engaging Community: "Fellow Collectors! 🗣️ What's the one Funko Pop or Loungefly bag you're hoping to add to your treasure chest next? Share your grail quests below – let's dream together! #StorybrookeTreasure #CommunityLove"
• •TikTok Video Caption (showing a popular item): "It's here! 😍 The [Product Name] is finally in stock and ready to make your collection shine. Tap the link in bio to snag yours before the magic disappears! #FunkoCollector #LoungeflyAddict #PopCultureTreasure"
• •Email Newsletter Subject Line: "Your Weekly Dose of Magic + A Peek at New Treasures!" Email Body Snippet: "Hey Treasure Hunter! At Storybrooke, we're more than just a store; we're a community of fans, just like you. That's why we're so excited to share [New Product/Offer] and hear what you think!"
• •"About Us" Page Excerpt Reinforcing Values: "Inspired by a lifelong love of stories and the joy of collecting, Storybrooke Treasure was born. We're a new face in the pop culture scene, but our promise is old-fashioned: to put you, our amazing customers, first with transparent service and a sprinkle of enchantment in every order. Let's build this treasure trove together!"