Brand Tone

Motivational & Empowering, Modern & Stylish, Positive & Energetic, Direct & Aspirational

Brand Values

• •Quality & Comfort
• •Style in Fitness
• •Female Empowerment/Confidence
• •Active Lifestyle
• •Accessibility (Potential)

Best Practices

• •Develop a Brand Voice Guide: Document key characteristics of your tone (e.g., motivational, not intimidating; stylish, not exclusive; energetic, not frantic). Include a list of words we use and words we avoid.
• •Know Your Audience: Continuously refine your understanding of your target customer (presumably active women interested in fitness and style). Write as if you are speaking directly to them, using language and references that resonate.
• •Consistency Across Platforms: Ensure the tone used on Instagram matches the tone on Facebook, your website (once public), emails, and any future customer service interactions. Use similar vocabulary and sentence structures.
• •Focus on How You Say It: It's not just what you say, but how you say it. For Fitlora, this means using active verbs, positive framing, and empowering language. For example, instead of Our leggings aren't restrictive, say Experience total freedom of movement in our leggings.
• •Review and Refine: Regularly review your copy and compare it against your brand voice guide. Solicit feedback if possible. As the brand grows and you get customer interaction, use that feedback to refine your tone to better connect with your audience.

Social Perception

Currently Emerging/Not Yet Established, Initial Impression (from social media): The brand aims to project an image of a modern, stylish, and motivational provider of women's activewear.

Copy Examples

• •Find your flow, own your strength. Our new Aura Leggings move with you, blending seamless comfort with a style that empowers. Ready to elevate your practice? ✨ #Fitlora #Activewear #YogaFlow #GymMotivation #EmpoweredWomen
• •Stop wishing, start doing. 💪 Fitlora activewear is designed to inspire your every move. From high-intensity workouts to mindful moments, experience the perfect fusion of performance and chic. Shop your new favorite set today! (Link to future shop) #FitloraActive #FitnessJourney #WorkoutGear #StyleAndComfort
• •Support meets style. The Elevate Sports Bra offers maximum comfort and a flattering fit, so you can focus on crushing your goals, not on your gear. Feel confident, feel powerful. #Fitlora #SportsBra #ActiveLifestyle #TrainInStyle
• •🔥 Unleash Your Potential: The New Fitlora Collection is HERE!
• •What powers your workout? 🔥 A) Killer playlist 🎶 B) Comfy & stylish gear ✨ (Hint: We've got you covered!) #Fitlora #FitnessPoll #WorkoutMotivation