Brand Tone

Sophisticated & Elegant, Confident & Direct, Modern & Minimalist

Brand Values

• •Quality Craftsmanship
• •Timeless Design
• •Functionality & Fit
• •Modernity

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the brand's personality, tone (sophisticated, confident, modern), core values (quality, timelessness, modernity), and target audience. Include approved vocabulary and phrases to avoid.
• •Prioritize Clarity and Conciseness: Reflect the minimalist and sophisticated aesthetic in your language. Avoid jargon or overly casual slang. Get straight to the point while maintaining an elegant feel.
• •Focus on "Show, Don't Just Tell": Instead of just saying "high quality," describe the materials, the craftsmanship, or the feel of the garments. Use vivid yet refined language.
• •Maintain Consistency Across All Channels: Ensure that the website copy, product descriptions, email marketing, and any future social media or advertising efforts all speak with the same sophisticated and confident voice.
• •Understand and Speak to Your Target Audience: Tailor the language to resonate with "The Modern Man" who values quality, timeless style, and an exceptional fit. Address his aspirations and needs directly and respectfully.

Social Perception

Niche or Newer, Focused on Product

Copy Examples

• •Headline: Elevate Your Everyday. Discover Viacontra Essentials. Body: Crafted for the discerning man, our collection redefines modern wardrobing with premium materials and a fit that’s second to none.
• •Headline: Timeless Style. Impeccable Quality. That’s the Viacontra Promise. Body: Invest in pieces that transcend trends. Our commitment to superior craftsmanship ensures your style endures.
• •Headline: The Foundation of a Confident Look. Body: Viacontra delivers the essential building blocks for a versatile and sophisticated wardrobe. Experience the difference of true quality.
• •Headline: Beyond Fashion. Towards Enduring Style. Body: We believe in the power of well-made essentials. Discover the quiet confidence that comes with Viacontra.
• •Headline: Your Signature Style, Perfected. Body: With Viacontra, it’s not just about clothing; it’s about curating a collection that reflects the modern man – refined, assured, and effortlessly stylish.