Brand Tone

A blend of professional expertise and approachable, modern lifestyle advice; detailed, confident, informative, and encouraging; aspiring and user-centric on social media and blogs.

Brand Values

• •Ergonomics and Health
• •Quality and Durability
• •Functionality and Customization
• •Innovation
• •Customer-Centric Solutions

Best Practices

• •Lead with the Benefit, Support with the Feature: Start with the "why" (e.g., "end back pain," "unclutter your space") before explaining the "how" (e.g., "ATLAS lumbar support," "UniGroove cable management"). This makes the copy more relatable and compelling.
• •Maintain a "Professional-Yet-Approachable" Voice: Use clear, confident language to explain the technical aspects and benefits. At the same time, use relatable phrasing ("your back will thank you") and a supportive tone to connect with the user on a personal level. Avoid overly technical jargon in top-of-funnel marketing.
• •Segment Messaging for Platform: Keep the core values consistent, but tailor the tone. Use aspirational, lifestyle-focused copy for visual platforms like Instagram. Use more detailed, benefit-driven copy for the website and email marketing. Use direct, keyword-rich copy for search ads.
• •Emphasize "Investment," Not "Cost": Frame the products as a long-term investment in health, comfort, and productivity. Highlight the durability, quality materials, and extensive warranty periods to justify the premium price point and build trust.
• •Use Social Proof and Data: Regularly incorporate customer testimonials, positive review snippets, and specific data points (e.g., "11 adjustment points," "supports up to 120kg") into the copy. This adds credibility and substantiates the brand's claims of quality and effectiveness.

Social Perception

Largely positive. Customers praise products for high adjustability, comfort, and tangible health benefits (e.g., reduced back pain). Desks are seen as stable, well-designed, and effective. Minor criticisms include time to find perfect chair settings, occasional seat mesh firmness preferences, and minor desk surface scratch concerns.

Copy Examples

• •Stop compromising. Your back deserves better. Long hours at your desk shouldn't be a pain in the neck (or back). The ErgoTune Supreme is engineered with 11 adjustment points to provide personalized support right where you need it. Upgrade your comfort, transform your workday. #Ergonomics #WorkFromHome #PainRelief #OfficeChair
• •The Desk That Works As Smart As You Do. Meet the EverDesk+ Max, your partner in productivity and wellness. With whisper-quiet dual motors, 3 memory presets, and our integrated Health Coach to remind you to stand, it’s more than a desk—it’s the centerpiece of your high-performance workspace. Maximize your space, minimize your discomfort.
• •Subject: Design a workspace you'll love logging into. Body: Imagine an office that adapts to you. A space that’s clean, organized, and built for focus. As curators of exceptional work-from-anywhere gear, we believe your environment is the key to your best work. Discover how an EverDesk+ and ErgoTune chair can redefine your productivity and well-being.
• •Headline: EverDesk+ Standing Desk - Singapore's Top Choice. Description: Highly rated & reviewed. Fully customizable with a built-in Health Coach. Free delivery. 15-year warranty. Build your dream WFH setup today!
• •Image of a customer's stylish workspace featuring an ErgoTune chair. Caption: We love seeing how you build your focus zones! Thanks to @[username] for sharing this clean and inspiring setup featuring their ErgoTune Supreme. This is what productivity looks like. #MSWorks #ErgoTune #CustomerLove #WFHSetup #Singapore