Brand Tone

Passionate, Authentic, and Community-Centric

Brand Values

• •Accessibility
• •Quality and Performance
• •Support for Local Talent
• •Perseverance

Best Practices

• •Speak the Language of the Community: Use authentic bodyboarding terminology (e.g., "grom," "breaks," "charging," "slab"). This shows you are an insider and builds credibility.
• •Lead with Passion, Support with Facts: Start with the "why"—the love for the sport. Then, back it up with the "how"—quality materials, team testing, and access to top brands.
• •Show, Don't Just Tell: Instead of saying "we support local riders," post photos and videos of your team riders in action. Feature their stories. This makes the value tangible.
• •Emphasize Your "For Us, By Us" Story: Continuously reference the brand's origin. Remind the audience that MStar was built by a bodyboarder to solve a community problem. This is a powerful differentiator.
• •Engage Authentically: When responding to comments or messages on social media, maintain a friendly, helpful, and passionate tone. Avoid overly corporate or generic responses. Be a member of the community, not just a seller to it.

Social Perception

A Core Supporter of the Sport, Reliable and Customer-Focused, Authentic and Rider-Driven

Copy Examples

• •Fuel Your Ride. The Best Bodyboarding Gear, Right Here in South Africa.
• •From local breaks to the pro circuit, our team puts our gear to the test so you only ride the best. Swipe to see @MikaJustino charging at the Tand slab! #MStarBodyboarding #TestedByRiders #MadeForWaves
• •Tired of waiting on overseas shipping? MStar Distribution was born to bring world-class bodyboarding brands like Pride, Turbo, and NMD directly to you. Shop now for fast, local delivery and get in the water sooner.
• •Designed by our founder and tested on the very breaks you ride. The MStar Pro model isn't just a board; it's our passion for the sport, shaped for performance. Experience the power and control that comes from gear built with the South African rider in mind.
• •We're not a big corporation; we're a small team of passionate riders. MStar started in 2020 with a simple mission: get the best bodyboarding gear into the hands of our fellow South Africans. Every product we sell is one we believe in.