Brand Tone

Professional & Authoritative, Direct & Informative, Trustworthy & Customer-Oriented, Helpful

Brand Values

• •Quality
• •Compliance & Safety
• •Customer Satisfaction & Service
• •Reliability & Longevity
• •Expertise

Best Practices

• •Prioritize clarity and accuracy: Ensure all product descriptions, specifications, and compliance information are precise and easy to understand. Avoid jargon where possible, or explain it clearly.
• •Maintain a professional and respectful voice: Even in more casual channels, the underlying tone should remain professional, reflecting the serious nature of compliance and safety.
• •Emphasize core values: Consistently weave in keywords and phrases that reflect the brand's commitment to quality, durability, compliance, and customer satisfaction (e.g., "MUTCD-compliant," "long-lasting," "expert support").
• •Be authoritative but approachable: While showcasing expertise, ensure that customer interactions and informational content are helpful and accessible, inviting questions and providing clear guidance.
• •Focus on solutions and reliability: Frame products and services as reliable solutions to customer needs, whether it's for public safety, business regulation, or property management. Highlight the longevity and trustworthiness of the brand and its offerings.

Social Perception

Positive Customer Experiences, Reliable Supplier, Limited Social Media Engagement

Copy Examples

• •Headline for Traffic Signs Category: Ensure Road Safety and Compliance: MUTCD-Standard Traffic Signs Built to Last.
• •About Us Snippet: Since 1963, Municipal Signs has been the trusted partner for government agencies and businesses seeking durable, compliant, and expertly crafted signage. Quality you can trust, service you can depend on.
• •Product Description Opening (e.g., for a Stop Sign): Command attention and ensure safety with our premium, 3M reflective Stop Sign. Manufactured to meet rigorous MUTCD specifications using heavy-duty aluminum for superior longevity.
• •Call to Action for Custom Orders: Need a specific sign? Our experts are ready to assist you with custom designs that meet all regulatory requirements. Get a quote today and experience the Municipal Signs difference.
• •Social Media Post (Informational): Did you know? The retroreflectivity of your signs is crucial for nighttime visibility and safety. Learn more about choosing the right sheeting for your needs on our blog. #SignSafety #MUTCD