Brand Tone

Confident, Skilled, Trendy, Current, Approachable, Engaging, Empowering, Transformative, Professional

Brand Values

• •Quality
• •Skill & Expertise
• •Customer Satisfaction
• •Trend-Consciousness

Best Practices

• •Highlight Quality & Craftsmanship: Consistently mention the quality of hair used (e.g., "100% virgin," "raw hair," "HD lace") and the skill involved in customization and styling.
• •Showcase Transformations: Use before-and-after photos and videos to visually demonstrate the impact of your products and services.
• •Engage with Your Audience: Respond to comments, answer questions, and create interactive content (polls, Q&As) to build a community.
• •Stay on Trend: Keep up with current hairstyles, techniques, and beauty trends to demonstrate your relevance and expertise.
• •Emphasize Customer Satisfaction: Share testimonials, reviews, and client stories to build trust and social proof.

Social Perception

Positive, Go-to for specific hair needs, Knowledgeable

Copy Examples

• •"Straight Lush," "Luscious Waves," "Vivacious Curls"
• •"10 Years+ worth of experience"
• •"24/7 customer support"
• •"100% virgin hair, free of chemical treatments or dyes"
• •"Raw hair" and "HD frontal"