Brand Tone

Value-Oriented and Enthusiastic (with platform nuances)

Brand Values

• •Affordability
• •Quality
• •Customer Service

Best Practices

• •Focus on Benefits, Supported by Features: Instead of just saying "Inspired by X," explain the benefit: "Experience the same sophisticated vanilla and jasmine notes you love in X, at a price that makes sense."
• •Product descriptions should highlight benefits, not just features.
• •Maintain a Consistent Voice Across Platforms, with Nuances: While the core message of value and quality should be consistent, adapt the delivery for each platform. Facebook might be more informational, while Instagram and TikTok can be more visual and trend-focused.
• •Use Sensory and Evocative Language (Appropriately): Describe the scents in a way that appeals to the senses and helps customers imagine wearing them ("a warm, cozy embrace," "a burst of fresh citrus").
• •Leverage relevant hashtags to increase visibility on platforms like TikTok and Instagram.

Social Perception

A source for affordable perfume alternatives that smell authentic and offer good value.

Copy Examples

• •"Get the luxury scent you love without the luxury price tag!"
• •"Inspired by your favorite perfumes, made with high-quality ingredients."
• •"Smell amazing for less. Discover our 'inspired by' collection today!"
• •"Experience the 'princess vibe' with our attractive and sexy scents. ✨ #perfumetiktok #inspiredperfume"
• •"Eid offers are here! Spoil yourself with our amazing perfume deals."