Brand Tone

Nurturing & Caring, Informative & Educational, Authentic & Transparent, Earthy & Natural, Approachable & Friendly

Brand Values

• •Natural Purity
• •Handmade Quality
• •Ethical Sourcing
• •Cruelty-Free & Vegan
• •Effectiveness & Results
• •Customer Well-being
• •African Heritage

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives that describe your tone (e.g., nurturing, informative, authentic) and those that don't (e.g., aggressive, clinical, sarcastic). Provide "say this, not that" examples.
• •Focus on "You" (The Customer): Frame benefits and descriptions around the customer's needs, desires, and how the products will make them feel or help them achieve their goals (e.g., "Your skin will feel..." instead of "Our product has...").
• •Emphasize Core Values Consistently: Weave in keywords and phrases related to your values (natural, handmade, ethically sourced, cruelty-free) naturally throughout all communications.
• •Tell Stories: Share the "why" behind your brand, the origin of ingredients, or customer success stories. Storytelling makes the brand more relatable and reinforces its authentic, caring nature.
• •Maintain Visual and Textual Harmony: Ensure the tone of your copy aligns with your visual branding. An earthy, natural visual style should be complemented by warm, authentic, and clear language, as Shayna Earth currently does well. Regularly review all content to ensure it aligns.

Social Perception

Positive for Product Quality, Trusted for Natural Ingredients, Seen as a Niche, Boutique Brand, Appreciation for Ethical Stance, Visually Appealing, Limited Mainstream Awareness

Copy Examples

• •Gentle on your skin, powerful against impurities. ✨ Our 100% Natural African Black Soap is handcrafted with love to help you achieve that clear, radiant glow you deserve. Embrace the purity of nature. #ShaynaEarth #AfricanBlackSoap #NaturalSkincare #HandmadeWithLove #ClearSkinJourney
• •Nourish your roots, awaken your growth. Shayna Earth’s Hair Growth Oil is a potent blend of nature's finest botanicals, ethically sourced and carefully formulated to revitalize your scalp and encourage stronger, healthier hair. Free from harsh chemicals, full of natural goodness. Your hair will thank you.
• •This Sunday, let the earth nurture you. Unwind with Shayna Earth’s pure Shea Butter, whipped to perfection to soothe and hydrate your skin. Because self-care isn’t a luxury, it’s a loving embrace from nature. Discover your moment of peace.
• •Tired of harsh chemicals? Discover the gentle power of Shayna Earth. We handcraft 100% natural, vegan skincare and haircare inspired by the richness of Africa. Real ingredients, real results. ✨ Shop our collection today and feel the difference!
• •(Image/short video of ingredients or making process) Text: Pure goodness in every drop! ✨ We’re busy handcrafting your favorite [Product Name] with the finest ethically sourced ingredients. Nature’s best, made with care, just for you. #ShaynaEarth #HandmadeSkincare #EthicallySourced #NaturalBeauty