Brand Tone

Professional yet Approachable (for Wholesale), Trendy and Fashion-focused, Friendly and Engaging (for Retail "Miss Shorthair"), Conscious and Responsible

Brand Values

• •Trend Leadership: Providing "trend-focused clothing and accessories designed by our talented team of in-house designers."
• •Quality and Craftsmanship: Implied through "expertly curated with our dedicated team's meticulous attention to detail" and sourcing "new and exciting fabrics."
• •Customer Support (for Wholesale): "Confident in our ability to provide unmatched services to our customers, ensuring them the best experience." Also, "supporting our customers with our £100 minimum spend."
• •Versatility and Variety: Offering "a variety of styles to suits everyone's taste."
• •Sustainability: "We are aware of the impact that fashion has on the planet, and the importance in reducing this impact. As it is our duty, we have adapted the way in which we operate."
• •Accessibility (for Wholesale): The £100 minimum spend suggests an aim to be accessible to a range of retail businesses.

Best Practices

• •Develop a Core Brand Voice Document: Clearly define your brand's personality (e.g., trendy, supportive, conscious, youthful, sophisticated), key messaging pillars, and target audience for both wholesale (MSH Wholesale) and retail (Miss Shorthair). Include a list of "do" and "don't" words/phrases.
• •Tailor Tone to Platform and Audience: While maintaining core values, adjust the formality and style for different channels. For example, Instagram might be more visual and use more emojis/hashtags, while a wholesale email will be professional yet encouraging. LinkedIn (if used for wholesale) would be strictly professional.
• •Emphasize Benefits, Not Just Features: For wholesale, highlight how MSH trends will boost their sales and customer satisfaction. For retail, focus on how the product makes the customer feel (e.g., stylish, comfortable, confident).
• •Incorporate Values Naturally: Weave in mentions of in-house design, trend-focus, quality, and sustainability where relevant, rather than making every post solely about these. For example, "Designed by our passionate in-house team, this dress features..."
• •Maintain Consistency Across All Touchpoints: Ensure the tone used in social media, website copy, product descriptions, email marketing, and even customer service interactions is aligned. Regular internal reviews of content can help maintain this consistency.

Social Perception

As a Wholesaler (MSH Wholesale): Likely perceived by retailers as a supplier of on-trend fashion items with a supportive approach, given their bespoke services and low minimum order. Their commitment to in-house design could be seen as a mark of distinction. As a Retail Brand (Miss Shorthair): Customers generally seem to perceive "Miss Shorthair" products as good value, comfortable, and stylish for their price point, particularly for accessories. There is some inconsistency in perception regarding material quality and fit for certain apparel items. Overall: The brand appears to be establishing itself as a provider of fashionable items with a growing emphasis on sustainability. The dual branding (MSH Wholesale and Miss Shorthair) might lead to some diffusion in overall brand recognition among end consumers unless clearly linked.

Copy Examples

• •✨ Fresh Drops Just Landed! ✨ Your customers are craving the latest looks, and we've got them covered. Our new collection, designed in-house with an eye on global trends, is ready to elevate your boutique. DM us for the new catalogue! #MSHWholesale #FashionWholesaler #TrendFocused #NewCollection #BoutiqueFashion #SustainableStyle
• •Wrap yourself in effortless style! 🌸 Our new Miss Shorthair lightweight ponchos are perfect for those breezy summer evenings or adding a chic layer to your everyday look. Soft, versatile, and designed with love. Shop now via the link in bio! #MissShorthair #SummerStyle #FashionAccessories #EffortlessChic #OOTD
• •Introducing your new favorite accessory: The 'Eco-Bloom' Scarf by Miss Shorthair. Crafted from thoughtfully sourced, sustainable materials, this beautifully printed scarf not only adds a touch of elegance to any outfit but also reflects our commitment to a greener planet. Soft to the touch, vibrant in design – fashion that feels good, inside and out. #SustainableFashion #EcoChic #MissShorthairCares #StyleWithSubstance
• •Subject: Be the First: Exclusive Preview of MSH Autumn/Winter Trends! Hi [Retailer Name], Get ready to inspire your customers! At MSH Wholesale, our design team has been passionately curating the key looks for Autumn/Winter. We’re excited to offer you an exclusive sneak peek and early ordering on trend-led pieces that promise style, quality, and that unique MSH touch. Plus, discover new additions to our 'Going ECO' range. Let's make next season your most stylish yet! [Link to Preview] #MSHWholesale #FashionTrends #WholesaleClothing #EarlyAccess #SustainableSourcing
• •Looking for that perfect finishing touch? 🤔 Our Miss Shorthair accessories are designed to make your style pop! From cozy winter warmers to light spring layers, find your new go-to piece. Quality fashion, affordably yours. ✨ #FashionAccessories #StyleInspo #MissShorthair #UKFashion #TreatYourself