Brand Tone

Inspirational & Encouraging, Warm & Welcoming, Sincere & Authentic, Educational & Informative, Community-Oriented, Peaceful & Calming

Brand Values

• •Faith
• •Health & Well-being
• •Quality & Craftsmanship
• •Sustainability & Eco-consciousness
• •Beauty & Aesthetics
• •Encouragement & Positivity
• •Integrity & Transparency

Best Practices

• •Use Consistent Language & Keywords: Incorporate words like 'faith,' 'blessings,' 'encouragement,' 'handcrafted,' 'natural,' 'non-toxic,' 'pure,' 'prayerfully made,' and biblical references (like 'mustard seed') naturally and appropriately across all platforms.
• •Share personal stories or insights when relevant (as seen on TikTok and in the 'Our Story').
• •Focus on Benefits Beyond the Product: Highlight not just what the product *is*, but what it *does* for the customer's home, well-being, and spirit (e.g., creates a peaceful atmosphere, offers a non-toxic environment, serves as a reminder of faith).
• •Every piece of copy should subtly or overtly reflect these foundational values.
• •Use relevant hashtags like #MustardSeedFaithCo #FaithBasedHome #NonToxicLiving #BeeswaxCandles #ChristianLiving, etc.

Social Perception

Positive & Appreciative, Supportive of Small Business, Seen as Authentic

Copy Examples

• •#MustardSeedFaithCo #FaithBasedHome #NonToxicLiving #BeeswaxCandles #ChristianLiving
• •#SustainableFaith #CandleRefill #HandPouredWithLove #MustardSeedFaith
• •#FaithAsASmallAsAMustardSeed #NaturalHome #ChristianOwned
• •Team #Encouragement #FaithJourney #SmallBeginnings
• •#GraceAndPeace #FaithCandles #NonToxicHome #MustardSeedFaithCo