Brand Tone

Trendy, Fashion-Forward, Confident, Empowering, Approachable, Aspirational, Visually Driven, Direct, and Informative

Brand Values

• •Style & Aesthetics
• •Trend-Consciousness
• •Femininity
• •Self-Expression
• •Accessibility (in terms of incorporating trends)

Best Practices

• •Develop a Tone of Voice Guide
• •Focus on "Her"
• •Prioritize Visual Language (Even in Text)
• •Stay Current with Trends (in Language Too)
• •Consistency Across Platforms

Social Perception

Source of Trendy Outfits, Visually Appealing, Online Boutique, Desire for Good Fit & Quality

Copy Examples

• •Instagram Post (New Dress Collection): Stop scrolling, your dream dress just dropped. ✨ Our new collection is here to turn heads and steal hearts. Which look are you rocking first? #SandraBlush #NewCollection #DressToImpress #OOTDinspo
• •Email Subject Line (Sale Promotion): 🔥 Hot Styles, Even Hotter Prices! Your Sandra Blush faves are on sale.
• •Product Description Snippet (for a going-out top): Ready for a night out? This sequin stunner is your new best friend. Designed to catch the light and all the compliments, it’s all about effortless glam. Pair with your favorite jeans or a sleek skirt and own the night. #SandraBlushStyle #NightOutLook #SparkleSeason
• •TikTok Video Caption (Try-on Haul): Obsessed is an understatement! 😍 Which of these new Sandra Blush arrivals is your fave? Let me know below! 👇 #SandraBlushHaul #TryOn #FashionTikTok #NewIn
• •Facebook Ad Copy (General Brand Awareness): Elevate your everyday. Discover the latest trends and timeless pieces at Sandra Blush. Shop now for looks that make you feel as amazing as you are. [Link to Website] #ShopSandraBlush #WomensFashion #StyleUpgrade