Brand Tone

passionate, artistic, and personal

Brand Values

• •Creativity and Artistry
• •Quality
• •Personal Connection/Passion
• •Customer Satisfaction
• •Perfection/Excellence

Best Practices

• •Tell the Story: Weave in Madiha's personal journey and passion for baking into social media posts and website copy to reinforce the personal connection.
• •Highlight the Artistry: Use descriptive language that emphasizes the beauty, detail, and creative design of the cakes and desserts.
• •Focus on Quality: Consistently mention the use of fine ingredients and the perfected taste and texture of the products.
• •Showcase Customer Love: Regularly share positive customer testimonials and photos of customers enjoying their treats (with permission) to build trust and social proof.
• •Maintain Visual Consistency: Ensure that the photography style across all platforms reflects the artistic and high-quality nature of the products, aligning with the established brand tone.

Social Perception

Customers perceive MS Cakes & Bakes as a provider of high-quality, delicious, and beautifully designed baked goods. Madiha is seen as professional, creative, and dedicated. The Food Network feature likely adds to the perception of skill and credibility.

Copy Examples

• •From our hearts to your celebration. ✨ Let us craft a deliciously beautiful centerpiece for your special day. #MsCakesBakes #CustomCreations
• •It's more than just a cake; it's a story told in sugar and spice. What story will yours tell? Enquire about your bespoke design today! #ArtOfBaking #HoustonBakery
• •The delicate crunch, the heavenly filling... our French macarons are little bites of pure joy. Handcrafted with love, just for you. ❤️ #MacaronMagic #SweetTreats
• •Inspired by dreams, baked with passion. See your sweetest visions come to life with a custom cake from M's Cakes & Bakes. #DreamBakeBelieve #FoodNetworkAlum
• •Every layer, every detail, a testament to the art of patisserie. Experience the M's Cakes & Bakes difference. #EntremetPerfection #TasteTheArt