Brand Tone

A blend of aspirational and accessible, professional and sophisticated on core platforms, while being personable and empowering on social media.

Brand Values

• •Personalization and Authenticity
• •Exclusivity and Quality
• •Flexibility and Accessibility
• •Client Empowerment

Best Practices

• •Use Tiered Language: Tailor the sophistication of the language to the platform. Use elevated, professional language on the website's main pages and project portfolios, and a more casual, trendy, and direct tone on social media like TikTok and Instagram Stories.
• •Always Circle Back to "You": Center the copy on the client's experience, desires, and empowerment. Frame services not just as what the brand does, but as what the client gets.
• •Balance Aspiration with Accessibility: Pair high-end concepts with accessible solutions. For every mention of "luxury" or "exclusivity," follow up with a message about "flexibility," "on your terms," or an entry-level service.
• •Embrace the Personal Brand: Use "I" and "Miya" in contexts that build a direct connection, especially on social media and in email marketing. Let her personality as "theeinteriorgirl" shine through.
• •Maintain a Consistent Call-to-Action (CTA) Funnel: Ensure all copy, regardless of the platform, leads to a clear next step. Social media posts should drive to the link in the bio, which should direct users to the well-organized services page on the website.

Social Perception

Perceived as a stylish, modern, and high-end personal brand centered around Miya Shelae, an expert and influencer in interior design. On Instagram, she is seen as a professional firm delivering sophisticated projects, while on TikTok, she is a relatable, knowledgeable, and trend-aware creator. This dual presence allows her to be seen as both an authority and a trusted peer.

Copy Examples

• •Beyond Decor. Your Home, Redefined. From curated e-design to full-service installations, we create spaces that are an authentic reflection of you. Discover an exclusive design experience, on your terms.
• •The magic is in the details. ✨ We transformed this space into a sanctuary of modern elegance and personal flair. It’s more than a design; it's a feeling. Swipe to see the before! Ready for your own transformation? Tap the link in our bio for a consultation. #MSADInteriors #AtlantaDesigner #InteriorDesign #HomeTransformation #ModernLuxury
• •3 Ways to Style a Coffee Table (for the design-obsessed) ... Are you a minimalist, a maximalist, or somewhere in between? There's no wrong answer. 😉 Here’s how I make a coffee table pop for any style. Which one is you? Let me know! #interiordesigntips #theeinteriorgirl #decorhacks #coffeetabledecor #homestyling
• •Feeling stuck on a design decision? Overwhelmed by Pinterest? Let's cut through the noise. Book 'The Curated Hour'—my 1:1 session where I offer personalized advice and expert insights. No gate-keeping, just honest support to move your project forward. Let's make your dream space a reality, together.
• •Your Dream Home is Within Reach. At MSAD Interiors, we believe luxury design should be accessible. Whether you need a full-service transformation in Atlanta or a virtual design plan you can execute at your own pace, we provide a personalized experience tailored to your style and budget. Download our free guide: '5 Ways to Instantly Elevate Your Space.'