Brand Tone

Aspirational, respectful, educational, encouraging, refined, community-focused, passionate, and sensory. Incorporates Islamic terms and promotes shared identity and respect, especially when describing product experience.

Brand Values

• •Reviving the Sunnah
• •Quality and Craftsmanship
• •Affordability and Accessibility
• •Community
• •Modern Elegance

Best Practices

• •Integrate Values Seamlessly: Do not just sell a product; sell the value behind it. Connect your copy back to the core principles of reviving the Sunnah, quality, and community. For example, a beard brush is not just a brush; it is a "Halal Beard brush" made without boar bristles, fulfilling a specific need for your audience.
• •Maintain a Respectful & Aspirational Tone: Always use respectful, uplifting, and encouraging language. Address your audience with terms that foster community ("Akhi," "brother," "family"). The tone should make customers feel understood and inspired on their spiritual and personal grooming journey.
• •Use Sensory and Evocative Language: Especially for fragrances and apparel, use descriptive words that appeal to the senses. Words like "luxurious," "divine," "rich," "elegant," and "serene" help convey the premium quality and the experience of using the product.
• •Educate, Do not Just Announce: Use product launches and social media posts as opportunities to educate. Explain the significance of oud, the proper way to care for a thobe, or the benefits of the natural ingredients you use. This reinforces your brand's authority and provides genuine value beyond the product itself.
• •Let Your Customers Speak for You: Leverage the power of positive reviews. Regularly feature customer testimonials and photos in your marketing copy. Phrases like "Our customers say it best" or highlighting specific positive comments builds trust and provides social proof from a relatable perspective.

Social Perception

Highly positive, known for excellent product quality (especially scents), rustic packaging, and outstanding customer service. Perceived as trustworthy and authentic, aligning with customer values. Minor issues with international delivery times.

Copy Examples

• •Elegance in every thread. Introducing our new Azure Blue Thobe, meticulously crafted for comfort, style, and devotion. More than just clothing, it is a reflection of the dignity inherent in our faith. Embrace the Sunnah. #Mrsunnah #Thobe #IslamicFashion #ModernMuslim
• •Connect with a timeless tradition. Our Golden Oud is a rich, warm fragrance that calms the mind and elevates the spirit. Sourced from the finest natural ingredients, each drop is an invitation to mindfulness and a reminder of the beautiful Sunnah of wearing perfume. Let your scent be a source of peace for yourself and those around you.
• •As we prepare for a blessed Eid, allow us to help you find the perfect gift for your loved ones (or yourself!). For a limited time, enjoy 20% off our entire collection of grooming and apparel. Stock up on your favorite beard oils or choose a personalized gift set that shares the beauty of the Sunnah. Shop now and celebrate in style.
• •The #Mrsunnah family is our greatest inspiration. We are honored to see how you incorporate our collections into your daily lives, from Friday prayers to special occasions. Share a photo with your favorite Mrsunnah product and tell us what the Sunnah means to you for a chance to be featured! JazakumAllahu Khairan for being part of our journey.
• •Your beard is a mark of faith and identity. Treat it with the care it deserves. Our complete grooming kit, made with all-natural ingredients, softens, strengthens, and styles your beard according to the Sunnah. Halal, effective, and crafted for the modern Muslim man. Discover the difference.