Brand Tone

Stylish & Contemporary, Playful & Quirky, Aspirational yet Accessible, Passionate & Enthusiastic, Friendly & Engaging

Brand Values

• •Individuality & Self-Expression: Encouraging customers to showcase their personality through unique decor choices.
• •Curated Quality & Style: Offering a carefully selected range of distinctive and stylish products.
• •Bringing Joy & Character to Homes: The core mission is to enhance living spaces with items that evoke positive emotions and reflect personal taste.
• •Passion for Design: A genuine enthusiasm for unique and eye-catching home aesthetics.
• •Customer Connection: Valuing interaction and building a community around shared interests in home decor.

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key tone characteristics (e.g., "Playful yet Chic," "Enthusiastic," "Uses Emojis Moderately"), approved vocabulary, and things to avoid. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Mrs Stone Store's audience appreciates style, individuality, and a touch of playfulness. The copy should resonate with these desires.
• •Focus on "Character" and "Joy": Consistently weave in the brand's core mission of bringing personality and happiness to homes through unique pieces. Use words that evoke emotion and a sense of discovery.
• •Be Visually Consistent with Your Words: Ensure the copy complements the stylish and often quirky visuals. If the image is bold and playful, the copy can lean into that. If it's more serene and chic, the copy can reflect that subtly, while still maintaining the core brand voice.
• •Review and Refine: Regularly review all copy across different platforms (website, social media, emails) to ensure it aligns with the defined tone. Get feedback and be open to tweaking the approach as the brand evolves, always keeping the core values in sight.

Social Perception

Unique & Trendy, Stylish & Modern, Good for Statement Pieces, Responsive (on social media), Desired Aesthetic

Copy Examples

• •Instagram Post (showcasing a new quirky vase): Tired of boring blooms? 🌸 Our new 'Twisted Tango' vase is here to make your flowers (and your shelf) do a happy dance! Who says functional can't be fabulously fun? 😉 #MrsStoneStore #StatementVase #HomeDecor #QuirkyCool #UniqueHome
• •Facebook Ad (targeting users interested in home makeovers): Ready to unleash your home's inner icon? ✨ Mrs Stone Store brings you curated decor that’s anything but ordinary. From majestic panthers to chic abstract art, find that perfect piece that screams 'YOU'. Shop the collection and let your style roar! #HomeStatement #UniqueDecor #MrsStoneStyle #InteriorInspo
• •Product Description (for a gold leopard ornament): Meet Leo, the king of chic! 👑 This isn't just an ornament; it's a conversation starter, a mood-lifter, a tiny touch of untamed elegance for your sanctuary. Crafted with a flair for the dramatic and a love for the unique, Leo is ready to pounce his way into your stylish space. Dare to go bold? #StatementPiece #AnimalDecor #GoldAccents #MrsStoneStoreFinds
• •Email Newsletter Snippet (highlighting a customer feature): We're OBSESSED with how @[CustomerHandle] styled our 'Geometric Gems' candle holders! 😍 That’s what we call bringing the WOW home. Got your own Mrs Stone Store moment? Tag us #MyMrsStoneStyle for a chance to be featured and inspire our amazing community! Let's fill homes with personality, together! #CustomerLove #HomeInspo #StyledByYou
• •Website Banner (for a seasonal collection): Hello, [Season]! 👋 Time to refresh your space with pieces that pop. Discover the Mrs Stone Store [Season] Edit – curated finds full of personality, ready to make your home the envy of the neighbourhood. Let's make this [Season] unforgettable! #SeasonalStyle #HomeRefresh #MrsStoneStore #UniqueFinds