Brand Tone

Empowering & Supportive, Authentic & Relatable, Community-Focused & Inclusive, Passionate & Enthusiastic, Friendly & Approachable, Stylish & Confident

Brand Values

• •Female Empowerment
• •Community
• •Quality & Functionality
• •Style & Aesthetics
• •Authenticity
• •Passion for Cycling

Best Practices

• •Embody the "By Women, For Women" Ethos: Always write from the perspective of understanding and championing the female cyclist. Use "we" to connect with the community and speak directly to "her" experiences.
• •Focus on Empowerment and Joy: Frame messaging around the positive feelings associated with cycling – freedom, strength, accomplishment, and camaraderie. Highlight how the apparel enhances these experiences.
• •Be Authentic and Relatable: Share genuine stories, acknowledge real cycling challenges (and how the products help), and avoid overly technical jargon unless clearly explained. Let the founder's passion shine through.
• •Show, Don't Just Tell, the Style & Function: Use descriptive language that paints a picture of how the apparel looks and feels. Connect features directly to benefits for the rider (e.g., "perfectly placed pockets so your essentials are always secure and within reach").
• •Maintain a Consistent Voice Across All Platforms: While the content format varies (e.g., Instagram's visual focus vs. a detailed blog post), the core tone – empowering, supportive, stylish, and community-oriented – should remain unwavering. Create a simple internal guide with keywords and "do's and don'ts" for anyone writing copy.

Social Perception

Positive & Appreciated, Niche Expert, Community Builder, Trustworthy, Engaging

Copy Examples

• •Instagram Post (Image: Diverse group of women smiling on bikes): Riding together, stronger together. Women's power, redefined on two wheels. Our gear is designed to make every ride your best, empowering you to push your limits and enjoy the journey. What adventure is calling you this weekend? #mrsride #womenscycling #cyclelikeagirl #communityonwheels #empoweredbybike
• •Facebook Ad (Carousel showing different jerseys & bibs): Stop settling for 'unisex'. At mrs. ride, we craft cycling apparel *for* women, *by* women. Experience the perfect blend of comfort, performance, and style designed to fit your body and your ride. Discover your new favorite kit today! -> Shop Now [Link to website]
• •Website Homepage Banner: Feel the Freedom. Ride in Style. mrs. ride - Premium Cycling Apparel Engineered for Women.
• •TikTok Video (Short clips: a woman easily putting on a jersey, adjusting features, then riding confidently, set to upbeat music): Gear that just *gets* you. 😉 Comfort ✅ Style ✅ Pockets where you need them ✅ Ready for anything! #mrsride #cyclingfashion #womensbikegear #GRWMcycle #bikelife
• •Product Description Snippet (for a new jacket): Meet your new shield against the elements, designed with your every move in mind. This isn't just a jacket; it's your confidence boost on a chilly morning, your trusty companion through wind and light rain. We've obsessed over every detail, from the tailored female-specific cut to the strategically placed ventilation, so you can focus on the pure joy of the ride.