Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Encouraging and Supportive, Knowledgeable and Trustworthy, Community-Focused

Brand Values

• •Creativity and Inspiration
• •Education and Learning
• •Quality
• •Community
• •Passion for Art
• •Accessibility

Best Practices

• •Maintain the "Mrs Red" Persona: Always write as if Tania (Mrs Red) is speaking directly to the audience. Use "I," "we" (referring to the shop/community), and a personal, warm tone. This is central to the brand's identity.
• •Emphasize Encouragement and Support: Frame messages to build confidence, especially when addressing beginners or promoting learning resources. Avoid overly technical or intimidating language.
• •Share Knowledge Generously: Continue to provide valuable tips, tutorials, and insights into art materials and techniques. This reinforces expertise and trustworthiness.
• •Foster Community Interaction: Actively encourage engagement, share user-generated content (with permission), and create opportunities for artists to connect. Use inclusive language.
• •Be Genuinely Passionate: Let the love for art shine through in all communications. Authentic enthusiasm is contagious and aligns with the brand's origin and values.

Social Perception

Positive and Trusted Source, Helpful and Educational, Personal and Relatable, Community Builder

Copy Examples

• •Headline (Website Banner/Social Media Ad): Unleash Your Inner Artist! ✨ Quality supplies & inspiring classes from Mrs Red's Art Shop. Let's create something beautiful together!
• •Product Description (New Watercolour Set): Dive into a world of vibrant colour with our new professional watercolour set, handpicked by Mrs Red! Perfect for budding artists and seasoned painters alike. We believe in quality you can trust to bring your visions to life. #MrsRedsArtShop #WatercolourMagic
• •Social Media Post (Promoting a Blog Post/Tutorial): Struggling with perspective in your drawings? 🤔 Mrs Red to the rescue! Our latest blog post (and YouTube tutorial!) breaks it down step-by-step. Grab your sketchbook and let's learn together! Link in bio. #ArtTips #LearnToDraw #MrsRedsArtRoom
• •Email Newsletter Snippet (Announcing Online Workshop): Hello Art Lovers! Get ready to explore the wonderful world of gouache in our upcoming online workshop. Mrs Red will guide you through fun techniques to create your own stunning piece. Limited spots – book yours and let your creativity flow! [Link]
• •Instagram Story (Interactive Q&A): Got an art question? 🤔 Mrs Red is here to help! Drop your questions in the box below for our Friday Q&A session. No question is too silly when we're learning together! #AskMrsRed #ArtCommunity #CreativeJourney