Brand Tone

sentimental, personal, heartfelt, friendly, and approachable

Brand Values

• •Personal Connection
• •Love and Celebration
• •Quality Craftsmanship
• •Uniqueness and Personalization

Best Practices

• •Always Lead with Emotion: Start with the feeling or the memory the product is meant to create. Use words like "celebrate," "cherish," "remember," and "love" to connect with the sentimental value of the purchase.
• •Tell the Story: Whether it's the founder's story or the potential story of the customer, narrative is key. Frame products not just as items, but as future heirlooms or markers of a significant life event.
• •Maintain a Personal and Approachable Voice: Use "we" and "our" to foster a sense of a personal, hands-on business. Directly address the customer ("you" and "your loved ones") and consider signing off with a personal touch like the founder does.
• •Highlight the 'Why' Behind the 'What': Don't just describe the product (a leatherette journal). Explain its purpose (a unique gift to capture thoughts and dreams, a tool to "Make it Happen"). Focus on the benefit of the personalization—making it a one-of-a-kind item.
• •Emphasize Quality and Durability: Weave in details about the craftsmanship, like "laser engraved permanently" or "high-quality materials," to build trust and justify the value of a personalized item that is meant to last.

Social Perception

A reliable source for high-quality, meaningful, and personalized gifts, seen as a 'top shop' with high customer satisfaction and a strong, positive underlying brand image.

Copy Examples

• •Begin your greatest adventure together. Our personalized leatherette luggage tags are more than just a travel accessory; they're a symbol of the journey you're starting side-by-side. Engraved with your names, they'll be with you from the honeymoon to every anniversary getaway, a constant reminder that the best is yet to come. #MrsMyLaurie #AdventureAwaits #PersonalizedGifts
• •Some questions are too special for just words. Ask her to be by your side with a keepsake she'll never forget. Our 'Will You Be My Bridesmaid?' puzzle is a unique and heartfelt way to pop the question to your best friend. Piece by piece, she'll uncover the message that starts your wedding journey together. #BridesmaidProposal #WeddingPrep #MrsMyLaurie
• •The moment you met them, everything changed. Hold onto that feeling forever with our Personalized Baby Animal Kingdom Photo Frame. Engraved with their name, birth date, and weight, it’s the perfect way to display the snapshot that captured your heart. A precious gift for new parents or a beautiful addition to your own nursery. #BabyAnnouncement #NewbornGift #PersonalizedFrame
• •From our family to yours, with love. Every item we create at MrsMyLaurie is inspired by life’s most precious moments. It all started with a story of love and a passion for making memories tangible. Thank you for letting us be a small part of your big celebrations. xoxo, Zerlina #MakingMemories #PersonalizedKeepsakes #ShopSmall
• •Cheers to another year of love! Our Mr. & Mrs. mugs are the perfect way to start your mornings together, year after year. Personalized with your family name, they’re a daily reminder of the love that started it all. A simple, beautiful gift for the one you love most. #AnniversaryGift #CoupleGifts #MrsMyLaurie