Brand Tone

Traditional & Trustworthy, Friendly & Approachable, Quality-Focused, Playful & Engaging (especially on TikTok), Nostalgic

Brand Values

• •Quality
• •Tradition & Heritage
• •Family
• •Customer Satisfaction
• •Community

Best Practices

• •Develop a Brand Voice Guide: Document the identified tones (Traditional, Trustworthy, Friendly, Quality-Focused, Playful where appropriate) with examples of do's and don'ts. This ensures anyone writing for the brand has a clear reference.
• •Prioritize "Quality" and "Tradition": These are core pillars. Ensure that copy, where relevant, subtly or overtly reinforces the heritage and commitment to excellence (e.g., "time-honored recipe," "finest cucumbers," "family secret").
• •Be Genuinely Friendly and Approachable: Use warm, inviting language. Ask questions on social media to encourage interaction. Respond to comments and messages in a helpful and positive manner.
• •Adapt Tone to Platform (Slightly): While maintaining core values, allow for slight tonal shifts. For instance, TikTok and Instagram can be more playful and visual, while website copy might be slightly more formal and informative, though still friendly. The underlying trustworthiness and quality message should remain.
• •Show, Don't Just Tell: Instead of just saying "we value quality," describe *how* that quality is achieved (e.g., "crisp because we use the freshest cucumbers," "flavorful thanks to our unique spice blend"). Use vivid, sensory language that evokes the taste and texture of the pickles.

Social Perception

Positive & Respected, Authentic, Reliable, Local Favorite (in Arizona), Adaptable

Copy Examples

• •Headline: Still Crisp, Still Crunchy, Still Klein's. Quality You've Trusted Since 1945. Body: From our family to yours, Mrs. Klein's pickles deliver that perfect snap and unforgettable flavor, generation after generation. Taste the tradition.
• •Social Media Post (Instagram - with a vibrant product shot): Caption: Turning ordinary meals into extraordinary moments! ✨ What are you pairing your favorite Mrs. Klein's pickles with today? Share your creations! #MrsKleinsPickles #PicklePerfection #FamilyFavorite #Since1945
• •Product Description Snippet (for their Hot & Spicy Pickles): Text: Craving a kick? Our Hot & Spicy Pickles are crafted with the same Klein's quality you love, now with an adventurous fiery twist. Dare to dip?
• •TikTok Video Idea Caption: Text: That feeling when you get the first CRUNCH of a Mrs. Klein's pickle 🤤IYKYK. #PickleASMR #KleinsCrunch #SnackAttack #PickleLover
• •Website "About Us" Excerpt: Text: For over 75 years, the Klein family has been dedicated to one simple thing: making the best pickles. Using time-honored recipes and the finest ingredients, we pour our heart into every jar. It’s not just a pickle, it’s a piece of our history.