Brand Tone

personable, passionate, and accessible

Brand Values

• •Passion for Beauty
• •Quality and Curation
• •Authenticity and Trust
• •Customer-Centricity

Best Practices

• •Always Speak from a Personal Perspective: Use "I" and "we" to maintain the personal and intimate tone of the brand. This reinforces the idea that there is a real person behind the selections and recommendations.
• •Tell Stories: Instead of just listing product features, narrate the story behind a product, its ingredients, or the feeling it evokes. This aligns with the passionate and curated nature of the brand.
• •Incorporate the "Ladybug" Motif: Continue using the ladybug as a brand symbol in communications. It's a unique and memorable element that adds to the brand's charming and slightly whimsical character.
• •Engage with the Community: Actively respond to comments and messages on social media in a friendly and personal manner. Ask questions to encourage interaction and make followers feel like part of the Mrs Harris family.
• •Maintain a Consistent Visual Identity: Ensure that the aesthetics of the website, social media, and any marketing materials reflect the brand's values of quality, charm, and personality. The visual tone should complement the written tone.

Social Perception

a charming and unique local boutique

Copy Examples

• •A new story in a bottle has just arrived at Mrs Harris. Let yourself be enveloped by the intoxicating notes of [Perfume Name] and discover the magic of a unique fragrance. Come visit us in Manerba del Garda or follow the ladybug on our website!
• •Your skin deserves a cuddle. The Edyllium face cream, with precious Garda PDO Olive Oil, is the secret for a radiant and velvety complexion. A gem from our selection, chosen with love for you.
• •A touch of light to start the week! ✨ Our new costume jewelry has arrived to make your outfits sparkle. Which one is your favorite? Tell us in the comments! #MrsHarris #Jewelry #NewCollection
• •The ladybug brings good news! 🐞 This week, get a 15% discount on all men's fragrances. The perfect opportunity to find a special gift or treat yourself. Don't miss out!
• •Mrs Harris is more than just a perfumery; it's a dream born from a passion for beauty in all its forms. Here, in the heart of Manerba del Garda, I, Simona, personally select every perfume and cosmetic, hoping to offer you a unique and exciting experience.