Brand Tone

Warm & Friendly, Caring & Empathetic, Passionate & Creative, Trustworthy & Reliable, Community-Focused & Local

Brand Values

• •Quality & Freshness
• •Customer Satisfaction
• •Creativity & Personalization
• •Service
• •Integrity & Reliability

Best Practices

• •Always Emphasize Freshness and Quality: Consistently use words like "fresh," "vibrant," "high-quality," and "beautifully crafted" to reinforce the standard of their products.
• •Maintain a Warm, Friendly, and Approachable Voice: Use welcoming language. Address the customer directly (e.g., "your," "you"). Phrases like "we're here for you," "let us help you," or "we'd love to create" can be effective.
• •Highlight the "Personal Touch" and "Care": Remind customers that arrangements are made with "love," "passion," and "attention to detail" by skilled local florists. This reinforces the value of a local, non-generic service.
• •Connect Flowers to Emotions and Occasions: Frame flowers as a way to express feelings – "share joy," "offer comfort," "celebrate love," "deliver smiles." This aligns with their tagline "We deliver Feelings!"
• •Reinforce Local Connection: Regularly mention "Lakeland" and "our community" to strengthen their local identity and appeal to local customers. Refer to themselves as "your local Lakeland florist."

Social Perception

High-Quality Florist, Reliable Service, Creative & Talented Designers, Good Customer Care, Trusted for Special Occasions

Copy Examples

• •Brighten someone's day or your own space with a touch of Lakeland's freshest blooms. At Mrs D's, every petal is picked with passion and arranged with love, just for you. Because we believe flowers are feelings, beautifully expressed. Visit us online or stop by the shop – let's create something wonderful together!
• •In moments of tenderness, let flowers convey what words cannot. Our compassionate designers at Mrs D's Flower Shop create heartfelt sympathy arrangements, crafted with care and respect to honor your loved ones. We're here for you, Lakeland, with gentle service and beautiful tributes.
• •Your dream wedding deserves flowers as unique and beautiful as your love story. The creative florists at Mrs D's in Lakeland pour their hearts into every bridal bouquet and centerpiece, ensuring your special day is adorned with the freshest, most stunning arrangements. Let’s bring your vision to life, petal by perfect petal.
• •Say 'Happy Birthday!' with a burst of joy from Mrs D's Flower Shop! Our vibrant, hand-crafted bouquets are designed to make smiles bloom. Choose from our cheerful collection or let us create a custom arrangement that’s as special as they are. Delivering happiness daily in Lakeland!
• •Proudly serving our Lakeland neighbors for years, Mrs D's Flower Shop is more than just a florist – we're part of your community. From celebrating life's biggest milestones to adding a little everyday beauty, we put a personal touch and a lot of love into every arrangement. Thank you for letting us deliver feelings!