Brand Tone

Charming, Playful, Personal, Rooted, and Quaint

Brand Values

• •Curated Quality
• •Creating Joy
• •Authentic Storytelling
• •Sustainability
• •Community & Local Presence

Best Practices

• •Always Filter Through "Pretty & Playful"
• •Weave in the Farm Story
• •Write Like a Person, Not a Corporation
• •Focus on the Feeling
• •Embrace Whimsical & Descriptive Language

Social Perception

Viewed as a source for unique, high-quality gifts and cards with excellent service, perceived as charming, friendly, and a tasteful curator of desirable items.

Copy Examples

• •Fresh from the Worcestershire countryside! 🚜✨ Say hello to the newest, cuddliest character to join our farm family. We couldn't resist this one's cheeky smile! Perfect for gifting or keeping all to yourself (we won't tell). Pop online to meet them or visit us in our Stanford Bridge store this weekend! #MrsBestCo #Jellycat #PrettyAndPlayful #Worcestershire
• •A little box of joy, straight from our farm to your door. 💌
• •For the one who still gives you the good kind of butterflies... even if they also steal the duvet. Our 'You'll Do' card is perfect for celebrating another year with your favourite person. Designed and printed in the UK on eco-friendly card, because loving them and loving the planet go hand-in-hand. Blank inside for your own soppy message.
• •Pretty, Playful, and Packed with Personality. Discover cards and gifts from our little Worcestershire studio, guaranteed to make them smile.
• •It all started at a kitchen table in 2013. Tucked away on a working farm in rural Worcestershire, Mrs Best Paper Co. is our little world of pretty and playful things. From a few nursery prints designed on maternity leave, we’ve grown into a bustling two-woman team, packing your orders from our combined shop and studio. We still believe in the simple power of a card to bring a smile, and we hope you love what we do.