Brand Tone

Elegant, whimsical, and aspirational. Also joyful and sophisticated.

Brand Values

• •Elegance and Timeless Style: Creating products with enduring aesthetic appeal.
• •Joy and Celebration: Bringing happiness and a sense of occasion to everyday life and entertaining.
• •Making Hosting Effortless: Providing curated solutions to simplify the art of tablescaping.
• •Family and Tradition: Drawing inspiration from family life and classic English style.
• •Quality and Attention to Detail: While some customer reviews raise concerns, the brand's stated aim is to offer high-quality, beautifully designed products.
• •Fusion of Fashion and Homeware: Bringing a fashion-forward sensibility to interior design and tableware.

Best Practices

• •Develop a Clear Brand Voice Guide: Document the brand's tone, personality, and key messaging to ensure everyone creating content is aligned.
• •Use Consistent Language and Terminology: Employ a specific vocabulary that reflects the brand's elegance and whimsy (e.g., "enchanting," "jubilant," "curated," "whimsical").
• •Focus on Storytelling: Share the inspiration behind collections, highlighting the connection to family, fashion, and joyful living, as Alice Naylor-Leyland often does in interviews.
• •Maintain Visual Consistency: Ensure that the tone of the copy is reflected in the brand's visual identity across all platforms (website, social media, marketing materials).
• •Listen and Adapt (Carefully): Monitor customer feedback and social media sentiment to understand how the brand is perceived. While staying true to core values, be open to subtly adjusting messaging to address concerns or resonate more effectively, without compromising the established aspirational and elegant tone.

Social Perception

Largely perceived as a luxury, high-end brand associated with style, elegance, and beautiful entertaining. Seen as a go-to for those looking to create "Instagrammable" tablescapes and a whimsical home environment. The founder, Alice Naylor-Leyland, is viewed as a style icon and a successful businesswoman. Collaborations with high-profile individuals and brands further enhance this perception.

Copy Examples

• •Elevate your gatherings from simple meals to cherished memories. Discover the art of effortless elegance with Mrs. Alice's curated tablescapes.
• •Bring a touch of whimsical charm to your home. Our latest collection is a celebration of joyful color and unexpected delights, designed to make every day feel like a special occasion.
• •Inspired by the timeless beauty of English country living, Mrs. Alice offers everything you need to host with grace and style. Let us take the hassle out of homemaking.
• •Unleash your inner host. With Mrs. Alice, creating a breathtaking tablescape is as simple as opening a box. More time for laughter, less time stressing.
• •Where fashion meets the table. Explore our new arrivals, a curated blend of contemporary design and classic elegance, designed to inspire unforgettable moments.