Brand Tone

Friendly and Approachable, Value-Driven and Bargain-Focused, Enthusiastic and Upbeat, Community-Oriented (local Irish focus), Playful and Humorous

Brand Values

• •Value for Money
• •Wide Selection
• •Customer Focus
• •Innovation
• •Teamwork and Employee Growth
• •Irish Identity
• •Community Engagement & Social Responsibility

Best Practices

• •Always Emphasize Value and Bargains
• •Maintain a Friendly, Enthusiastic, and Approachable Voice
• •Highlight Irish Identity
• •Keep it Simple and Direct
• •Adapt to the Platform, but Keep Core Messaging Consistent

Social Perception

Largely perceived as a go-to retailer for bargains and a wide variety of everyday items. Customers appreciate the low prices and the treasure hunt experience of finding unexpected deals. The Irish owned status resonates positively with many. The brand is also seen as a growing employer and a company that engages in local community and charity initiatives.

Copy Examples

• •🤩 GUESS WHAT?! 🤩 Your [Product Category, e.g., cleaning, confectionery] game is about to get a serious UPGRADE! ✨ Check out the latest [Product Name] hitting MrPRICE.online shelves and in-store NOW! 🏃‍♀️💨 Grab yours before they're gone – because at these prices, they won't last long! #MrPRICE #BrandedBargains #IrishOwned #NewArrival #MustHave
• •When you only went into Mr Price for one thing... and come out with a whole new [Related Product Category, e.g., homeware collection, snack stash]! 😂 Who can relate?! 👇 #MrPRICEHaul #BargainHunter #OopsIDidItAgain #IrishShopping #DiscountDeals
• •HUGE Savings, EPIC Variety! 🎉 MrPRICE.online: Your Home for Branded Bargains. Shop Smart, Live Better. 100% Irish Owned!
• •Hey Bargain Lovers! 👋 Get ready to fill your basket without emptying your wallet! This week's TOP DEALS at MrPRICE.online are here, packed with incredible value on everything from [Example Category 1] to [Example Category 2]. Don't miss out – click here to save BIG! 🇮🇪
• •Unbeatable Value, Unbelievable Prices! That's the MrPRICE Promise. ✅ Your favourite brands for LESS. #MrPRICE #ValueKing #ShopLocalIreland