Brand Tone

Appetizing and Passionate, Informative and Helpful, Friendly and Approachable, Quality-focused, Traditional (with a modern touch)

Brand Values

• •Quality
• •Flavor
• •Tradition
• •Customer Satisfaction
• •Enjoyment of Food

Best Practices

• •Develop a Tone of Voice Guide: Document the key characteristics of Mr Pork's tone (appetizing, informative, friendly, quality-focused, traditional yet modern) with examples of "do's and don'ts." Share this with anyone creating content.
• •Focus on Sensory Language: Use vivid words that evoke taste, smell, and texture when describing products (e.g., "succulent," "tender," "crispy," "aromatic," "flavor-packed").
• •Prioritize Customer Benefit and Experience: Frame copy around how Mr Pork's products enhance the customer's meals, gatherings, and culinary skills (e.g., "impress your guests," "enjoy an unforgettable meal," "cook with confidence").
• •Maintain a Consistent Level of Formality: Stick to a friendly yet respectful approach. Use "tú" or "ustedes" consistently as appropriate for the Chilean audience. Keep slang or overly casual language to a minimum unless it's a very specific campaign.
• •Use Visuals and Copy Synergistically: Ensure that the tone of the copy matches the style of the visuals. High-quality, appetizing images should be paired with copy that reinforces the premium nature and deliciousness of the pork. Regularly review content across all platforms to ensure alignment.

Social Perception

Positive (among engaged users), Specialized Provider, Reliable for Quality, Chilean Focus, Limited Broad Public Awareness (Potentially)

Copy Examples

• •🔥 Get ready to ignite your grill! 🔥 Introducing our new 'Secreto Ibérico', a cut so tender and flavorful, it'll become your new obsession. Experience tradition with a gourmet touch. 😉 Order yours today and taste the Mr Pork difference! #MrPork #SecretoIberico #GrillMasters #ChileanPork #FoodieCL
• •Weekend plans? Make them delicious! 🍖 Our special 'Costillar Ahumado' (Smoked Ribs) pack is perfect for sharing (or not 😉). Slow-cooked flavor that brings everyone to the table. Click to order and let Mr Pork handle the main course! 👉 [Link to website] #MrPorkChile #WeekendFeast #SmokedRibs #AsadoChileno #QualityMeat
• •Mr Pork Chile: Where Quality Meets Tradition. 🥩 Discover the authentic taste of premium pork, from our farm to your fork. Explore our cuts and elevate your meals.
• •Hello Pork Lover! 👋 This week, we're sharing our chef's secret to the juiciest 'Pulled Pork' ever. Grab our signature pork shoulder, follow our simple steps, and prepare for applause! Get the recipe and your pork here: [Link] ✨ #MrPorkRecipes #PulledPorkPerfection #CocinaConSabor
• •Got grilling questions? 🤔 Thinking about the perfect cut for your Sunday 'asado'? Slide into our DMs or reply here! Your Mr Pork experts are ready to help you choose the best. Let's talk pork! 💬 #AskMrPork #PorkExperts #ChileParrillero