Brand Tone

Friendly and Approachable, Proudly British/Scottish, Value-Oriented, Informative and Straightforward

Brand Values

• •British & Irish Heritage
• •Quality and Affordability
• •Customer Convenience
• •Supporting Local Design
• •Responsibility

Best Practices

• •Consistently highlight 'Designed in the UK' and your Glasgow base in communications. Use British English spellings and colloquialisms where appropriate and natural (e.g., 'wee gift,' 'cheerio').
• •Maintain a friendly, approachable tone in customer interactions, social media replies, and product descriptions. Focus on the joy of gifting and remembrance.
• •Continue to prominently feature promotions like the '3 FOR 2' offer and emphasize the 'great prices' for quality souvenirs.
• •Ensure product photography and social media visuals are bright, clear, and consistently reflect the British and Irish themes.
• •Continue to connect with local culture and events (like the Banksy example on TikTok) to build a relatable and authentic brand personality. Respond to comments and messages promptly and with warmth.

Social Perception

Customers seeking souvenirs and British-themed gifts are the primary audience. The perception, based on limited available reviews, seems positive regarding product specifics like patches. They are perceived as a UK-based business specializing in gifts and souvenirs. Their active use of promotions like '3 for 2' likely positions them as a budget-friendly option for souvenirs.

Copy Examples

• •Cheerio from Glasgow! 👋🇬🇧 Freshly designed in the UK, our new [Product Name] has just landed! Perfect for remembering your trip or gifting a piece of Britain to someone special. Grab yours now – and don't forget our 3 FOR 2 offer on all souvenirs! #MrParkersGifts #BritishSouvenirs #NewCollection #DesignedInUK
• •Your Favourite British & Irish Keepsakes! 🇬🇧🇮🇪 Designed in the UK. Dispatched with a smile from Glasgow. Shop our unique collection – 3 Souvenirs for the Price of 2!
• •Take a piece of historic Scotland home with you! Our beautifully crafted Edinburgh Castle magnet is designed in the UK to capture the magic of this iconic landmark. A perfect wee gift or a reminder of your Scottish adventures. #EdinburghCastle #ScottishGifts #SouvenirMagnet
• •Glasgow's calling! 📞 We're buzzing about [local event/landmark, e.g., the Duke of Wellington statue with its cone]! 😉 As a proud Glasgow-based business, we love celebrating our city. Check out our [City Name] collection for gifts designed right here in the UK! #GlasgowLove #MrParkersGifts #UKDesigned #SouvenirShop (Inspired by their Banksy post)
• •A Little Bit of Britain, Straight to Your Door! + Our 3 for 2 Souvenir Treat!