Brand Tone

Enthusiastic, knowledgeable, and creatively edgy.

Brand Values

• •Accessibility and Affordability
• •Community & Passion
• •Creativity & Uniqueness
• •Transparency

Best Practices

• •Lead with Passion, Follow with Facts: Start with enthusiastic and evocative language that taps into nostalgia and creativity (e.g., "monster image," "spooky combination"). Follow up with clear, transparent technical details (e.g., "remjet layer intact," "ECN-2 process") to build trust and manage expectations.
• •Embrace the Niche: Use language specific to the film community (e.g., "grain," "tungsten-balanced," "desaturated," "halation"). This shows you are an authentic part of the culture, not just an outsider selling to it.
• •Develop a Consistent Naming Convention: Continue creating fun, edgy, and memorable product names like "Changey Changerson Changing Bag" and "Dust Puncher 3000." This unique identity is a major brand asset.
• •Tell the "Why" Behind the Product: For signature films, always tell the story. The narrative behind "Silver Screen Negative" and its inspiration from 70s cinema is a perfect example of connecting a product to a feeling and an aesthetic, making it more than just a roll of film.
• •Keep it Human and Approachable: Maintain the voice of a passionate enthusiast. Use "we" and share your journey and mission. Whether on the "About Us" page or in an Instagram comment, the tone should feel like it's coming from a fellow film lover, not a faceless corporation.

Social Perception

The public perception of Mr. Negative is largely positive, with the brand being viewed as a cool, reliable, and valuable resource for the film community.

Copy Examples

• •Bring your photos back from the dead. 🧟 Our Zombie 400 film delivers a scary combination of desaturated colors and pronounced grain, perfect for capturing that spooky, cinematic vibe. It’s a collaboration born in the minds of Mr. Negative and FilmNeverDie. Get your hands on a roll before it gets its hands on you. #MrNegativeFilm #ShootFilm #Zombie400
• •Ever watch the original Texas Chainsaw Massacre and wish you could capture that sun-drenched, gritty 70s look? Your mission is over. We created Silver Screen Negative to be the most versatile film ever. Unbelievably flexible between ISO 200-400, it gives you more room to edit and stylize than any other stock on the market. Please note: This is a cinema film with its remjet layer intact, requiring ECN-2 processing to bring your monster images to life.
• •Access Granted ACCESS_TOKEN. $10 off + a world of weird films.
• •Bored of Portra? Shoot Something Different.
• •Quality Film, Affordable Prices, Killer Branding. Free AU Shipping Over $100.