Brand Tone

Authoritative, Aspirational, and Elite

Brand Values

• •Uncompromising Quality
• •Championship Legacy
• •Scientific Innovation
• •Excellence
• •Authenticity

Best Practices

• •Always Leverage the "Pro Creator" Legacy: Every piece of copy should, directly or indirectly, connect back to Hany Rambod and his history of producing champions. His name is the brand's biggest asset.
• •Use Authoritative and Confident Language: Write in strong, declarative sentences. Use words like "proven," "elite," "uncompromising," and "engineered." Avoid weak or uncertain phrasing.
• •Focus on the Aspiration of "Winning": The copy should speak to the desire to be the best. Frame the products not just as supplements, but as essential tools for victory and achieving one's ultimate potential.
• •Reinforce "Official Distributor" Status: Consistently mention that MRM-BODY is the "official" source for Evogen in Germany. This builds trust, guarantees authenticity, and creates a sense of exclusivity.
• •Speak to the Educated Athlete: The copy should assume the audience is knowledgeable. Focus on the results and the science-backed reputation rather than explaining basic supplement concepts. This respects the target demographic and solidifies the brand's elite positioning.

Social Perception

trusted and official gateway to the premium Evogen brand in the German market

Copy Examples

• •Champions aren't born. They are built. With 25 Olympia titles to his name, Hany Rambod knows what it takes to forge a legacy. EVP 3D is the master's tool for sculpting yours. This isn't for hobbyists. This is for champions in the making. Officially available in Germany, exclusively at MRM-BODY.
• •Stop training. Start dominating. The same elite formulations that built legends like Jay Cutler and Phil Heath are here to unlock your potential. This is Evogen. This is the science of victory. Order now and get the official champion's choice delivered to your door.
• •Subject: The Choice of 25 Olympia Champions. You don't get to the top by cutting corners. You get there with precision, dedication, and the right fuel. As the official German home of Evogen Nutrition, we deliver the uncompromising quality that Hany Rambod demands. Are you ready to elevate your results?
• •Pure, potent, and proven. Evogen Isoject is more than just a protein isolate; it's the pinnacle of post-workout recovery, engineered by 'The Pro Creator' himself. Every scoop is a step toward the physique you demand. Don't settle for less than the gold standard.
• •You follow the legends. You admire the results. Now, it's time to use what they use. MRM-BODY is the only official source in Germany for Hany Rambod's Evogen Nutrition. Train with the power of champions. Shop the collection today.