Brand Tone

Traditional & Trustworthy, Service-Oriented & Helpful, Value-Conscious & Practical, Community-Focused (in some contexts), Direct & Informative

Brand Values

• •Quality
• •Value
• •Customer Service & Care
• •Tradition & Legacy
• •Integrity & Trust
• •Community Support
• •Practicality

Best Practices

• •Emphasize Heritage and Trust: Consistently weave in the brand's long history and commitment to quality to build and maintain trust. Use phrases that evoke reliability and experience.
• •Highlight Customer-Centric Services: Always bring focus back to benefits like "lifetime alterations," "one-stop shop," or "two-pant suits." Frame these as solutions to customer needs.
• •Speak the Language of Value and Practicality: Use clear, direct language that underscores the balance of quality and affordability. Avoid overly trendy jargon and focus on the lasting benefits of investing in a Mr. Mac suit.
• •Maintain a Respectful and Supportive Voice: Especially when addressing specific needs like missionary attire, adopt a supportive and understanding tone. For general audiences, maintain a helpful, professional, and approachable demeanor.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, in-store signage, and any advertising materials is harmonious. This reinforces brand identity and prevents customer confusion.

Social Perception

Reliable Source for Missionary Attire, Good Value for Money, Helpful and Knowledgeable Staff, Lifetime Alterations as a Key Benefit, Traditional, Not Necessarily High Fashion, A Utah Institution, Generally Positive

Copy Examples

• •Headline: Dressed for Life's Milestones. Since 1967. Body: From mission calls to your biggest career moments, Mr. Mac provides quality suits that stand the test of time. Experience the difference dedication and value make. Visit us for your perfect fit, backed by our lifetime alteration service.
• •Headline: More Than a Suit. It's a Mr. Mac. Body: For over 50 years, we've been outfitting generations. Our commitment? Quality you can feel, value you can trust, and service that makes you part of the Mr. Mac family. Discover our renowned two-pant suits and experience lasting style.
• •Headline: Your Mission. Our Expertise. Body: Preparing for your mission? Mr. Mac is your one-stop shop for durable, comfortable, and approved missionary attire. We understand your needs and offer complete packages with the quality and value you deserve. Plus, fast alterations to get you ready.
• •Headline: The Smart Choice for Lasting Style. Body: Why choose Mr. Mac? Because quality shouldn't break the bank. We offer premium suits, practical two-pant options, and free lifetime alterations, ensuring you look your best for years to come. That’s the Mr. Mac promise.
• •Social Media Post: Image: A well-dressed individual in a Mr. Mac suit. Text: Confidence looks good on you. For decades, Mr. Mac has been dedicated to providing high-quality suits and exceptional service. Whether it's for work, worship, or a special occasion, we're here to ensure you find the perfect fit and lasting value. #MrMacSuits #QualitySuits #TimelessStyle #ValueYouCanTrust #DressedForSuccess