Brand Tone

approachable, value-driven, and promotion-focused

Brand Values

• •Variety/Selection: Offering a wide array of alcoholic beverages to cater to diverse tastes.
• •Value/Affordability: Consistently highlighting promotions, specials, and competitive pricing.
• •Convenience: Implied through online ordering, delivery services, and multiple physical locations (though the focus here is online presence).
• •Accessibility: Presenting products in a straightforward manner, making it easy for customers to find what they are looking for.

Best Practices

• •Prioritize Value: Always lead with or clearly highlight the benefit to the customer, usually in terms of savings, selection, or convenience. Use direct language like "Save," "Deals," "Special Offer."
• •Keep it Approachable & Casual: Use everyday language. Emojis can be effective on social media to enhance the casual feel (use appropriately for the platform). Avoid overly formal or technical jargon.
• •Be Promotion-Driven but Clear: While specials are key, ensure the offer is easy to understand. Clearly state what the deal is, what products it applies to, and any time limitations.
• •Showcase Variety: Regularly feature different product categories (beer, wine, spirits, RTDs) to reinforce the breadth of selection available.
• •Encourage Engagement (especially on social media): Ask questions ("What's your go-to weekend drink?"), invite comments, and respond to customer interactions in a friendly and helpful manner, maintaining the approachable tone.

Social Perception

The general public likely views Mr Liquor primarily as a retailer of alcoholic beverages, with brand recognition driven by its promotional activities and store presence (where applicable). The online presence reinforces this perception, positioning them as a direct-to-consumer alcohol provider focused on sales and variety. There isn't a strong narrative beyond being a liquor retailer.

Copy Examples

• •Headline: "Thirsty for Savings? 🍻 Your Weekend Starts Here! Shop All Your Fave Drinks at Mr Liquor." Body: "From crisp lagers to smooth reds and everything in between, get ready to stock up and save! Check out our latest deals and make this weekend one to remember. #MrLiquor #WeekendVibes #DrinkSpecials"
• •Headline: "🎉 NEW ARRIVALS ALERT! 🎉 Discover Your Next Favourite Drop at Mr Liquor." Body: "We're constantly adding exciting new spirits, wines, and beers to our collection. Be the first to try the latest releases. Explore what's new and find your perfect match today! #MrLiquor #NewDrinks #CraftBeer #FineWine #PremiumSpirits"
• •Headline: "Don't Miss Out! 💥 Limited-Time Offers on Top Shelf Spirits!" Body: "Treat yourself to something special without breaking the bank. Our exclusive deals on premium spirits are here for a short time only. Shop now and elevate your home bar! #MrLiquorDeals #TopShelf #LiquorStore #SaveBig"
• •Headline: "Cocktail Night? 🍹 We've Got You Covered! All the Ingredients You Need, Great Prices." Body: "Unleash your inner mixologist! Find everything from a classic G&T to exotic tiki creations at Mr Liquor. Plus, get inspired with easy recipes on our blog. Cheers to that! #MrLiquor #CocktailHour #HomeBar #Mixology"
• •Headline: "Stock Up & Save! 📦 Epic Deals on Cases of Beer, Wine & More!" Body: "Planning a party or just love to have your favourites on hand? Buy in bulk and enjoy amazing savings at Mr Liquor. The more you buy, the more you save! #MrLiquor #BulkDeals #PartyTime #Cheers"