Brand Tone

Passionate, Innovative, Customer-centric, Quality-focused, Resilient, Approachable

Brand Values

• •Quality
• •Innovation
• •Customer Partnership
• •Passion
• •Accessibility
• •Growth & Adaptability
• •Community & Mission-Driven

Best Practices

• •Stay True to Your "Why": Always circle back to the founding passion for unique, quality beverages and supporting independent businesses. Let this enthusiasm shine through in your language.
• •Highlight Innovation & Efficiency (Subtly): Mention your tech-driven approach (like the app or AI-assisted service) not just as a feature, but as a benefit that makes customers' lives easier and your service more reliable.
• •Speak the Customer's Language: As a B2B supplier, address the needs and aspirations of business owners (e.g., attracting customers, standing out, efficiency, reliability). Use terms like "bestseller," "elevate your inventory," "delight your customers."
• •Emphasize Partnership & Support: Use inclusive language ("we," "us," "together") to reinforce the idea that Mr. Lemonade is a partner, not just a vendor. Showcase your commitment to their success.
• •Maintain a Balance of Professionalism and Approachability: While the primary audience is businesses, the "craft" and "artisanal" nature of the products allows for a slightly more vibrant and less sterile tone than a traditional corporate supplier. Keep it friendly yet reliable.

Social Perception

Mr. Lemonade is perceived positively by its customers as a reliable, efficient, and customer-focused wholesale supplier with an impressive and unique product range. They are seen as innovative due to their adoption of technology and their ability to source interesting and less mainstream brands. The founders are viewed as passionate and personally invested in the business's success and customer satisfaction. The brand is associated with quality and a curated selection that helps businesses differentiate themselves.

Copy Examples

• •Headline: Beyond the Mainstream: Discover Your Next Bestseller with Mr. Lemonade. Body: Tired of the same old sips and snacks? So are your customers. At Mr. Lemonade, we meticulously source unique, artisanal beverages and treats that tell a story and tantalize taste buds. Partner with us and let's refresh your offerings, together. Explore our curated collection via our app today! Call to Action: Find Your Fizz!
• •Headline: Fuelled by Passion, Powered by Innovation: Your Wholesale Needs, Solved. Body: From a humble garage startup to your trusted partner in craft refreshments, Mr. Lemonade has always been about more than just drinks. We're about discovering the exceptional and using smart tech (hello, AI-powered ordering!) to get it to you seamlessly. Experience the difference passion makes. Call to Action: Join the Mr. Lemonade Family.
• •Headline: Don't Just Stock Shelves. Spark Curiosity. Body: Your customers are craving unique experiences. Mr. Lemonade delivers them. We provide independent businesses like yours with a vibrant selection of craft beverages and gourmet snacks that stand out. Plus, with next-day delivery in London and efficient service, delighting your customers has never been easier. Call to Action: Elevate Your Inventory.
• •Headline: The Secret Ingredient to a Fresher Menu? It Might Just Be Us. Body: At Mr. Lemonade, we're obsessed with finding the most exciting, high-quality drinks and snacks the UK (and beyond!) has to offer. From invigorating kombuchas to decadent plant-based milks and unique crunchy bites, we’re dedicated to helping your business thrive with products that get people talking. Call to Action: Taste the Potential.
• •Headline: More Than a Supplier: We're Your Partners in Refreshment. Body: Growing your business means offering something special. Mr. Lemonade is here to make that happen. We’re not just delivering boxes; we’re delivering opportunities – with unique products, reliable service, and a genuine commitment to seeing our partners succeed. Let's make something great together. Call to Action: Become a Customer.