Brand Tone

Enthusiastic & Passionate, Trustworthy & Reassuring, Modern & Trendy, Customer-Focused & Approachable, Direct & Informative

Brand Values

• •Authenticity
• •Customer Satisfaction
• •Reliability & Trust
• •Passion for Sneaker Culture
• •Accessibility

Best Practices

• •Always Prioritize Authenticity in Messaging: Consistently reiterate the guarantee of authentic products. This builds trust, which is crucial in the sneaker resale market.
• •Use Enthusiastic and Current Language (Especially on Social Media): Employ emojis, slang (where appropriate for the platform, e.g., TikTok), and an energetic voice to connect with the sneaker community. Keep an eye on current trends and conversations in the sneaker world.
• •Be Clear, Direct, and Informative on Product and Service Details: Ensure all information regarding product specifics, shipping, payment options, and return policies is easy to find and understand. This reinforces reliability.
• •Showcase Customer Love and Engage with the Community: Feature positive customer testimonials and actively respond to comments and questions on social media in a friendly and helpful manner. This fosters a sense of community and approachability.
• •Maintain Visual and Textual Cohesion: Ensure that the visual style of your website and social media posts aligns with the tone of your copy. Modern, clean visuals for product shots combined with enthusiastic and trustworthy language create a strong, unified brand perception.

Social Perception

Generally Positive, Trusted Source for Sneakers, Concerns (Minority View), Engaged Online Community

Copy Examples

• •Instagram Post (New Release): 🔥 DROPPING NOW! 🔥 The [Sneaker Model] you’ve been waiting for is HERE. 100% authentic, straight to your door. Don’t sleep on this – tap the link in bio to cop yours before they’re gone! #MrKicks #SneakerHeat #AuthenticOrNothing #[Brand] #[Model]
• •TikTok Video Caption (Unboxing): 🤯 Can’t get over these! Fresh out the box: the [Sneaker Model]. That new sneaker smell + authenticity guaranteed = pure happiness. What should we unbox next? 👇 #MrKicksFR #SneakerUnboxing #NewKicks #LimitedEdition #MustHave
• •Website Banner (Promoting Trust): Step with Confidence. Every Pair Verified Authentic. Fast Shipping. Easy Returns. Your Grails, Guaranteed. ✨ Shop Mrkicks.fr.
• •Email Newsletter Subject Line (Special Offer): 🤫 Exclusive Access: Your Next Favorite Sneakers Are Waiting ( + Special Offer Inside!) Body Snippet: Hey Sneakerhead! At Mrkicks.fr, we share your passion. That's why we're giving you early access to our latest arrivals and a special 10% off your next order. Authentic, fast, and always fresh.
• •Product Page Snippet (Reinforcing Value): The iconic [Sneaker Model]. More than just a shoe, it's a statement. At Mrkicks.fr, we ensure every pair is 100% authentic and new, delivered with its original box and certificate. Own a piece of history, hassle-free. Got questions? Our expert team is here to help! 💬