Brand Tone

Professional and Knowledgeable, Trustworthy and Reliable, Value-Oriented and Accessible, Helpful and Customer-Focused

Brand Values

• •Quality
• •Affordability/Value for Money
• •Customer Satisfaction
• •Honesty and Integrity
• •Accessibility

Best Practices

• •Prioritize Clarity and Information: Ensure all copy is straightforward, easy to understand, and provides genuinely useful information about products, materials, and installation. Avoid jargon where possible, or explain it clearly.
• •Emphasize Value and Quality: Consistently link the affordability of the products to their status as manufacturers, while always reinforcing the high quality of the materials and manufacturing process.
• •Maintain a Helpful and Approachable Voice: Write as if you are offering expert advice in a friendly, supportive manner. Encourage questions and interactions, reflecting the helpfulness often cited in customer reviews.
• •Be Honest and Transparent: Reflect the company's stated values of honesty and integrity in all communications. This includes being clear about product specifications, pricing, and delivery/collection options.
• •Showcase Expertise with Confidence: Position Mr Cornice as a knowledgeable leader in the industry. Use confident language when describing products and services, backed by facts (e.g., "high-density XPS polystyrene," "locally manufactured").

Social Perception

Positive Reputation, Good Customer Service, Go-To for DIY and Contractors, Expanding and Growing

Copy Examples

• •Headline: Elevate Your Space with Mr Cornice: Quality Mouldings, Unbeatable Prices. Body: Transforming your home starts with the details. At Mr Cornice, we manufacture high-density polystyrene cornices, skirtings, and PVC ceilings, ensuring top quality without the premium price tag. Visit us in-store or online for expert advice and a range that inspires. Your dream interior is closer than you think.
• •Headline: The Secret to a Polished Finish? It's Mr Cornice. Body: From elegant cornices that crown your rooms to durable skirtings that define your space, Mr Cornice offers South Africa's leading range. As direct manufacturers, we guarantee value and quality. Our friendly team is ready to help you choose the perfect products for your project.
• •Headline: DIY Project? Professional Build? Mr Cornice Has You Covered. Body: Whether you're a seasoned contractor or a weekend warrior, find everything you need at Mr Cornice. We pride ourselves on honest advice, quality materials, and prices that fit your budget. Explore our extensive collection and let's build something beautiful together.
• •Headline: Don't Just Renovate, Innovate with Mr Cornice. Body: Discover the latest trends in home décor, from stylish LED cornices to versatile PVC ceiling options. At Mr Cornice, quality craftsmanship meets affordability. Our knowledgeable staff are on hand to guide you, ensuring your home improvements are built to last.
• •Headline: Experience the Mr Cornice Difference: Honesty, Quality, and Value. Body: Since 2015, we've been committed to providing South Africans with superior decorative mouldings. We believe in integrity, exceptional service, and products that stand the test of time. Shop with confidence at Mr Cornice – where quality meets affordability.