Tono de Marca

Enthusiastic & Joyful, Friendly & Approachable, Indulgent & Playful, Confident

Valores de Marca

• •Quality & Craftsmanship
• •Indulgence & Enjoyment
• •Creativity & Innovation
• •Customer Happiness
• •Community & Connection

Mejores Prácticas

• •Embrace Enthusiasm: Use positive, upbeat language and don't be afraid of an exclamation mark or a well-placed emoji to convey genuine excitement about your products.
• •Keep it Friendly and Conversational: Write as if you're talking to a friend. Use "you" and "we" to create a direct connection. Avoid overly formal or jargon-filled language.
• •Focus on Sensory Details and Indulgence: Describe the taste, texture, and appearance of your cookies in a way that makes mouths water. Use vivid adjectives that evoke a sense of treat and pleasure.
• •Show, Don't Just Tell, the Quality: Instead of just saying "high quality," mention "handcrafted," "locally sourced," "small batch," and the care that goes into making each cookie. This reinforces the gourmet aspect in a tangible way.
• •Foster Community Interaction: Ask questions, encourage sharing, and respond to comments in a warm and engaging manner. Make your audience feel like they are part of the Mr. Cookies family.

Percepción Social

A provider of premium, high-quality, and delicious cookies. A fun and indulgent brand. Visually appealing and "Instagram-worthy." A good option for treats, gifts, and special occasions. Associated with generous portions and unique, rich flavours.

Ejemplos de Copy

• •🎉 Get Ready to Drool! 🎉 Say HELLO to our newest creation: The [New Flavour Name]! 🍪✨ We've packed [Key Ingredient 1], swirled in [Key Ingredient 2], and topped it with pure happiness. Seriously, your taste buds will thank you. 😉 Grab yours before they vanish! #MrCookiesAU #GourmetCookies #SydneyEats #NewFlavour #CookieHeaven #MustTry
• •Bite into Bliss! ✨ Mr. Cookies crafts Sydney's most irresistible gourmet cookies, baked fresh with love and the finest local ingredients. From classic choc chip to wildly unique flavours, find your perfect treat today! Order now for a little piece of heaven delivered to your door. 🍪🚚
• •Stop scrolling, you've found the PERFECT gift! 🎁 Surprise someone special (or yourself, we won't tell! 😉) with a box of Mr. Cookies' gourmet delights. Handcrafted, delicious, and guaranteed to bring a HUGE smile. Order a custom box today and spread the cookie love! #MrCookies #GiftIdeas #SydneyGifts #SweetTreats #CookieDelivery
• •🥳 Psst... We Baked Something AMAZING For You! 🍪 Hey Cookie Lover! Get ready for a flavour explosion! This week at Mr. Cookies, we're obsessed with [Featured Cookie/Promotion]. Imagine [Descriptive Adjective] [Ingredient] mingling with [Another Descriptive Adjective] [Ingredient]... pure magic! Treat yourself – you deserve it!
• •Video of cookies being decorated. Text Overlay: Just a little Tuesday magic happening in the Mr. Cookies kitchen! ✨ What flavour are you craving today? 🤔 DM us your faves! #BTS #CookieLove #BakingMagic #SydneyCookies #MrCookiesAU