Brand Tone

approachable, passionate, and value-driven

Brand Values

• •Craftsmanship and Quality
• •Value and Accessibility
• •Natural and Timeless Style
• •Customer-Centricity

Best Practices

• •Lead with Passion: Always infuse the copy with the brand's passion for rugs. Use enthusiastic and evocative language to describe the products and their ability to transform a space.
• •Tell the Origin Story: Regularly reference the brand's unique origin story. This narrative of travel, craftsmanship, and personal connection is a powerful differentiator that builds authenticity and trust.
• •Emphasize Value and Quality: Clearly communicate the value proposition. Pair discussions of affordable prices with reminders of the high-quality materials and craftsmanship to assure customers they are getting a great deal.
• •Be a Helpful Guide: Continue to create and share content that educates and inspires. Blog posts, buying guides, and styling tips reinforce the brand's authority and build a relationship with the customer beyond the sale.
• •Maintain an Approachable Tone: Keep the language friendly, personal, and direct. Address the customer as "you" and write as if you are having a one-on-one conversation about a shared interest in home decor.

Social Perception

Largely positive, customers praise the price-quality ratio and product appearance. Some concerns exist regarding longer delivery times, though communication is generally good. Perceived as a reliable and affordable online specialist for natural fiber rugs.

Copy Examples

• •Bring nature indoors. Discover the timeless beauty of our hand-crafted jute rugs. Each piece tells a story of tradition and craftsmanship, bringing a warm, natural feel to any room. Shop our collection today for a touch of sustainable style.
• •The foundation of a beautiful room. At Mrcarpet, we believe a rug is more than just a floor covering—it's the soul of your space. It adds warmth, texture, and personality. Let us help you find the perfect piece to complete your home.
• •Affordable luxury, delivered to your door. Why overpay for style? We source our high-quality rugs directly from the makers, cutting out the middleman to bring you the best prices. And with free shipping on all orders, updating your decor has never been easier.
• •From Jaipur with love. Our journey began with a passion for authentic craftsmanship. Inspired by the vibrant city of Jaipur, we partner with skilled artisans to bring you ethically made, beautiful rugs. Experience the difference that passion makes.
• •Your style, your rug. Whether you're looking for a cozy high-pile rug for your living room or a durable outdoor rug for your patio, we have something for every taste and space. Explore our extensive collection and find the rug that's uniquely you.