Brand Tone

Enthusiastic & Passionate, Friendly & Approachable, Knowledgeable & Authentic, Community-Focused

Brand Values

• •Passion for Building Bricks
• •Customer Satisfaction
• •Quality and Curation
• •Community Engagement
• •Accessibility/Value

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of the Mister Brixx tone (enthusiastic, friendly, knowledgeable, community-focused) with examples of do's and don'ts. This should be shared with anyone creating content.
• •Use "Du" for Direct Address: Continue using the informal "Du" (you) in German communications to maintain approachability and a direct connection with the audience.
• •Incorporate Hobby-Specific Language: Use terminology common in the "Klemmbausteine" community authentically (e.g., "Noppen," "Plates," "Tiles," specific brand names) to demonstrate expertise and resonate with enthusiasts.
• •Show, Don't Just Tell, Enthusiasm: Instead of just saying "we are passionate," let this shine through in the language used – exclamations (used appropriately), positive adjectives, and a focus on the joy of building.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, in email marketing, social media posts, and video descriptions is aligned. Regular audits of content can help maintain this consistency.

Social Perception

Positive Customer Experiences, Trusted Retailer, Community Contributor, Knowledgeable Source

Copy Examples

• •Product Launch Post (Social Media): (DE): "Baumeister aufgepasst! 🧱🔥 Der brandneue [Produktname] ist gerade bei uns eingetroffen und wartet darauf, von euch entdeckt zu werden! Dieses Set ist ein absolutes Meisterwerk mit [Anzahl] Teilen purem Bauspaß. Wer schnappt sich das erste? Zeigt uns eure Aufbauten! #MisterBrixx #Klemmbausteine #Neuheiten #Bauspaß" (EN): "Builders, take note! 🧱🔥 The brand new [Product Name] has just arrived and is waiting to be discovered by you! This set is an absolute masterpiece with [Number] pieces of pure building fun. Who's grabbing the first one? Show us your builds! #MisterBrixx #BuildingBricks #NewArrivals #BuildingFun"
• •Email Newsletter Teaser: (DE): "Hallo [Kundenname], bereit für dein nächstes Bauprojekt? Wir haben da was ganz Besonderes für dich! Entdecke exklusive Angebote und die heißesten Neuheiten der Klemmbaustein-Welt – nur für unsere treuen Fans. Klick hier und lass dich inspirieren: [Link]" (EN): "Hello [Customer Name], ready for your next building project? We've got something very special for you! Discover exclusive offers and the hottest new arrivals in the building brick world – just for our loyal fans. Click here and get inspired: [Link]"
• •Website Banner for a Promotion: (DE): "DEIN nächstes Abenteuer wartet! Spare jetzt 15% auf alle [Kategorie, z.B., Technik-Sets] – nur für kurze Zeit. Entfessle deine Kreativität mit Mister Brixx! 🛠️" (EN): "YOUR next adventure awaits! Save 15% now on all [Category, e.g., Technic Sets] – for a limited time only. Unleash your creativity with Mister Brixx! 🛠️"
• •Instagram Story Poll: (DE): "Welches Set baust du als Nächstes? 🤔 [Option A: Sci-Fi Raumschiff] vs. [Option B: Mittelalterliche Burg]. Stimm ab und teile uns deine Wahl in den Kommentaren mit! 👇" (EN): "Which set are you building next? 🤔 [Option A: Sci-Fi Spaceship] vs. [Option B: Medieval Castle]. Vote now and share your choice in the comments! 👇"
• •About Us Page Snippet: (DE): "Bei Mister Brixx dreht sich alles um die Faszination Klemmbausteine. Aus eigener Leidenschaft geboren, möchten wir euch die besten Sets und eine Community bieten, in der jeder seine Bau-Träume verwirklichen kann. Wir kennen unsere Steine und helfen euch gerne weiter!" (EN): "At Mister Brixx, everything revolves around the fascination of building bricks. Born from our own passion, we want to offer you the best sets and a community where everyone can realize their building dreams. We know our bricks and are happy to help!"