Brand Tone

Whimsical, Playful, Sophisticated, Witty, Charming, Nostalgic, Personal, Idiosyncratic, Eloquent, and Polite

Brand Values

• •Creativity & Artistry
• •Quality & Craftsmanship
• •Joy of Connection
• •Imagination
• •Elegance & Sophistication
• •Tradition (with a modern twist)
• •Storytelling

Best Practices

• •Embrace the Persona: Always write as if channeling the witty, well-traveled, and slightly persnickety Mr. Boddington, or at least with his distinct perspective in mind.
• •Use Whimsical Yet Sophisticated Language: Employ vivid, imaginative descriptions, and don't shy away from charmingly old-fashioned words or turns of phrase, while maintaining an air of intelligence and wit.
• •Incorporate Storytelling: Weave small narratives or anecdotes into product descriptions and social media posts, adding depth and personality. The 'B's Dispatch' is a great example of this.
• •Maintain Visual-Verbal Harmony: Ensure the copy consistently complements the unique, hand-illustrated aesthetic. The words should feel as artful and considered as the designs.
• •Develop a Brand Voice Guide: Create a document outlining key characteristics of Mr. Boddington's voice, including preferred vocabulary, sentence structure, humor style, and topics to address (or avoid), ensuring all communications feel authentic and consistent.

Social Perception

High-Quality & Boutique, Unique & Artistic, Charming & Delightful, Associated with Thoughtfulness, Trusted for Etiquette.

Copy Examples

• •Website Banner: "For Notes That Natter and Missives That Matter. Discover the World of Mr. Boddington."
• •Product Description (New Notecard Set): "Mr. Boddington has just returned from a rather delightful jaunt through the Cotswolds and, inspired by rambling roses and mischievous squirrels, penned these charming notecards. Perfect for your dearest chums or that thank you note you’ve been meaning to write (tut tut!). Printed on the finest paper, naturally."
• •Instagram Caption (featuring a whimsical illustration): "A Tuesday thought from Mr. B: 'Why simply walk when one can positively flounce?' Wishing you all a day filled with delightful flouncing and perhaps a biscuit or two. #MrBoddington #WhimsicalWonders #StationeryLove"
• •Email Subject Line (for a new collection): "Psst! Mr. Boddington's Latest Curiosities Have Arrived..."
• •Call to Action (on a product page): "Pop it in your basket, won't you? Someone special is waiting for a lovely letter."