Brand Tone

Authentic & Passionate, Approachable & Inviting, Premium yet Grounded, Engaging & Community-Focused, Modern & Innovative

Brand Values

• •Quality & Craftsmanship
• •Tradition & Heritage (Kentucky Bourbon)
• •Passion & Dedication
• •Positivity & Connection
• •Innovation & Authenticity
• •Community & Giving Back

Best Practices

• •Embrace the Founder's Story: Consistently weave in elements of Russ Smith's journey, passion, and dedication. This is a unique brand asset.
• •Highlight "Distilled with Positivity": Use this tagline and its sentiment to convey an upbeat, welcoming, and quality-focused message.
• •Speak to Both Newcomers and Connoisseurs: Use language that is informative and appreciative of quality without being overly technical or alienating to those new to bourbon.
• •Focus on Sensory Details and Experience: Describe the taste, aroma, and the feeling the bourbon evokes, connecting it to Kentucky heritage and the joy of sharing.
• •Maintain Authenticity and Transparency: Share insights into the process, the people behind the brand, and the values that drive the company. Avoid overly salesy or generic language.

Social Perception

Positive & Intrigued, Respect for the Craft, Engaged Community, Seen as a Rising Brand, Appreciation for Unique Offerings

Copy Examples

• •Headline: From the Hardwood to the Hogshead: Russ Smith's Passion, Distilled. Body: Seven years of learning, a lifetime of love for Kentucky. Mr. & Mrs. Bourbon isn't just a whiskey, it's a story in every sip. Discover the dedication. Taste the dream.
• •Social Media Post (Image: Russ Smith overlooking barrels): Caption: Every barrel tells a story. Our founder, Russ Smith, personally selects the casks that become Mr. & Mrs. Bourbon, ensuring each bottle is 'Distilled with Positivity' and rooted in Kentucky tradition. What story will your next glass tell? #MrAndMrsBourbon #KentuckyBourbon #CraftWhiskey #RussSmith
• •Product Description (for "Traditional Kentuckian"): An invitation to Kentucky. Our Traditional Kentuckian Bourbon is crafted to be as welcoming to the first-time sipper as it is satisfying to the seasoned connoisseur. Smooth notes of vanilla, a hint of apricot, and a warm, crisp finish – it’s genuine Kentucky character, bottled.
• •Email Subject Line: Taste the Passion: Exclusive Access to Our Latest Barrel Pick! Email Body Snippet: At Mr. & Mrs. Bourbon, it's all about the journey – from selecting the perfect grains to the final, satisfying sip. We're excited to share our latest hand-picked single barrel, a true expression of Kentucky craftsmanship. Limited bottles available for our most valued sippers.
• •Ad Copy (Short & Engaging): Beyond the Game. Beyond the Ordinary. Mr. & Mrs. Bourbon. Kentucky Straight Bourbon Whiskey, crafted with heart by Russ Smith. Find your new favorite. #DistilledWithPositivity