Brand Tone

Aspirational & Adventurous, Confident & Empowering, Friendly & Relatable, Youthful & Trendy, Positive & Upbeat

Brand Values

• •Body Positivity & Inclusivity
• •Quality & Style
• •Confidence & Self-Expression
• •Joy & Adventure
• •Community

Best Practices

• •Develop a Brand Voice Guide: Create a document that outlines your brand's personality, core message, do's and don'ts for language, and specific words/phrases that align with the tone (e.g., "adventurous," "confident," "sun-kissed" vs. "formal," "technical").
• •Know Your Audience: Understand their language, what resonates with them, and their aspirations. Tailor your copy to speak directly to them in a way that feels authentic.
• •Be Consistent Across All Channels: Whether it's website copy, social media captions, email newsletters, or customer service interactions, the brand voice should feel familiar and coherent.
• •Embody Your Values in Your Language: If body positivity is a value, ensure your copy is inclusive, empowering, and avoids language that could be perceived as shaming or exclusive. Let your values shine through your words.
• •Listen and Adapt (Slightly): Pay attention to how your audience talks about your brand and your products. While maintaining core consistency, allow for slight tonal adjustments based on the platform (e.g., more playful on TikTok, slightly more polished on the website) and feedback, ensuring it still aligns with the overall brand personality.

Social Perception

Yste Swim is generally perceived as a trendy and accessible swimwear brand for a younger demographic (millennials and Gen Z). Customers seem to appreciate the stylish designs, body-positive messaging, engagement, and aspirational lifestyle.

Copy Examples

• •Instagram Post (New Collection Launch): Dive into your next adventure! ☀️ Our new collection just dropped, bringing you sun-kissed styles designed to make you feel amazing, wherever the waves take you. Embrace the sunshine, embrace yourself. #YsteSwim #NewCollection #SummerReady #BodyPositiveSwim
• •TikTok Video Caption (Try-On Haul): Okay, obsessed is an understatement! 😍 Which Yste look is your fave for that ultimate summer glow-up? Let me know in the comments! 👇 #YsteSwim #SwimwearHaul #TikTokFashion #SummerVibes #FeelGoodFuel
• •Website Product Description (for a versatile bikini): From sunrise surfs to sunset cocktails, the [Bikini Name] is your new go-to. Designed for comfort, style, and all your sun-soaked moments. Mix, match, and make it uniquely yours. Feel confident, feel free, feel Yste.
• •Email Subject Line (Promotional): Ready for your endless summer? ✨ Get 20% off Yste faves!
• •Instagram Story (User-Generated Content Feature): Spotted: @[UserHandle] absolutely rocking her Yste fit in [Location]! 🔥 We LOVE seeing you shine. Tag us in your Yste moments for a chance to be featured! #YsteSquad #CustomerLove #SwimConfidence