Brand Tone

Encouraging, curated, and personal, with a family-run business vibe. It emphasizes handwritten notes and curated pieces.

Brand Values

• •Encouragement
• •Curated selection
• •Personal touch
• •Family-run business
• •Creativity

Best Practices

• •Include "do's and don'ts" for language.
• •Maintain consistency across all channels: product descriptions, Instagram captions, email newsletters, and ads.

Social Perception

A US-based boutique and art studio known for its curated pieces, personal touch with handwritten notes, and encouragement.

Copy Examples

• •"Discover our latest curated collection, each piece chosen with you in mind."
• •"A handwritten note of encouragement comes with every order, because you deserve it."
• •"From our family to yours, we hope you love these pieces as much as we do!"
• •"Explore our boutique and art studio, where creativity and kindness meet."
• •"We believe in the power of art and fashion to inspire and uplift."