Brand Tone

Artistic & Cultured, Professional & Service-Oriented, and Playful & Accessible

Brand Values

• •Art & Culture Accessibility
• •Specialization & Expertise
• •Partnership & Customization
• •Unique Design

Best Practices

• •Always Lead with "Art & Culture": Ensure that the connection to art, artists, or cultural institutions is the primary theme in all communications. This is the brand's core differentiator.
• •Balance "Professional" with "Playful": When speaking to B2B clients, maintain a professional and service-oriented tone. When describing products, infuse the copy with playful and accessible language like "funky," "creative," and "inspired" to reflect the nature of the items.
• •Emphasize Partnership and Customization: In B2B copy, consistently highlight the brand's role as a collaborative partner, not just a vendor. Use words like "partner," "collaborate," "custom design," and "exclusive development."
• •Leverage Institutional Credibility: Mentioning partnerships with well-known museums (where appropriate and permitted) reinforces the brand's quality and expertise. This social proof is more powerful than any self-proclamation.
• •Create a "Voice" Persona: Develop a clear persona for the brand's voice: an experienced, passionate, and creative museum professional who is an expert in translating great art into desirable, accessible products. All copy, from emails to catalogs, should sound like it comes from this expert.

Social Perception

Primarily perceived as a trusted B2B supplier for museum and cultural gift shops, offering affordable quality products with institutional endorsement.

Copy Examples

• •Website Banner (for institutional clients): The Art of the Gift Shop. Partner with us to create unique, art-inspired products that tell your institution's story and delight your visitors.
• •Instagram Caption (if targeting a B2C audience): Inspired by the masters, designed for your everyday. Our 'Artistic Icons' collection brings a touch of creative genius to your desk. Which artist inspires you the most? #mpbarcelona #ArtInspired #MuseumGiftShop #StationeryAddict
• •Email Subject Line (to a museum curator or retail manager): New Collections from mpbarcelona | Funky, Fun & Functional Designs for Your Store.
• •Product Description (for an artist-themed pencil set): The Cubist Colors Pencil Set - Inspired by Picasso. Sketch, write, and create with a palette pulled straight from a masterpiece. This set of 12 vibrant colored pencils is designed for artists and dreamers alike. Each pencil is a tool for your imagination, housed in a durable tin that celebrates the revolutionary spirit of cubism. A perfect, functional souvenir for any art lover.
• •LinkedIn Company Page Post: For over 20 years, we've collaborated with art and cultural institutions to develop merchandise that extends the visitor experience beyond the gallery walls. Our expertise lies in creating custom, high-quality gift items that capture the essence of an exhibition. Learn more about our product development services. #MuseumMerchandise #CulturalInstitutions #ProductDevelopment #B2B