Brand Tone

Authoritative & Knowledgeable, Serious & Results-Oriented, No-Nonsense & Transparent, Hardcore & Dedicated (Legacy)

Brand Values

• •Quality & Efficacy
• •Integrity & Trustworthiness
• •Science-Backed Formulations
• •Dedication to the Serious Athlete
• •Education & Empowerment
• •Legacy

Best Practices

• •Speak from Expertise: Use language that reflects a deep understanding of exercise physiology, nutrition, and supplementation. Avoid vague claims and focus on specific benefits and mechanisms (where appropriate and compliant).
• •Maintain a Direct, Confident Voice: Be assertive and clear in your messaging. Avoid overly casual or tentative language. The tone should convey authority and trust in the product's efficacy.
• •Focus on the "Serious" User: Address the dedicated athlete who is knowledgeable and committed. Your copy should resonate with their drive and understanding of the demands of high-level training.
• •Emphasize Quality and Efficacy: Consistently highlight the use of premium, clinically-dosed ingredients and the tangible results users can expect. Reinforce the "no-nonsense" approach to formulation.
• •Uphold the Legacy (Subtly or Overtly): Where appropriate, allude to the principles of integrity, knowledge, and dedication established by Matt Porter. This reinforces brand authenticity and values.

Social Perception

Respected & Reputable, High-Quality & Potent, For the Dedicated/Advanced User, Associated with Matt Porter's Expertise, Premium (Sometimes Expensive), Trustworthy

Copy Examples

• •ENGINEERED FOR DOMINANCE. Fuel Your Most Intense Sessions. MPA [Product Name] delivers a precise matrix of clinically-dosed compounds to unlock peak power, unyielding focus, and relentless endurance. This isn't for the undecided. This is for the dedicated. Experience the MPA difference. Unleash Your Potential.
• •CHISEL YOUR PHYSIQUE. Reveal The Definition You've Earned. MPA [Product Name] is a targeted topical formula, scientifically designed to address stubborn areas. We deliver potent, proven ingredients directly where you need them. Your hard work laid the foundation; let us help you reveal the masterpiece. Define Your Victory.
• •SUSTAIN. REPAIR. GROW. Maximize Every Minute Of Your Grind. MPA [Product Name] provides a superior blend of Essential Amino Acids and hydration optimizers to fuel performance, combat catabolism, and accelerate recovery. Don’t just endure your workouts – conquer them. Elevate Your Anabolic Environment.
• •OPTIMIZE RECOVERY. MASTER STRESS. Build a Foundation for Growth. MPA [Product Name] is formulated with scientifically validated ingredients to help optimize cortisol levels, supporting enhanced recovery, improved anabolism, and a more resilient physique. Take control of your internal environment. Command Your Recovery.
• •MPA SUPPS: NO SHORTCUTS. JUST SCIENCE-BACKED RESULTS. Founded on the unwavering principles of Matt Porter, MPA Supps is committed to providing elite athletes with uncompromising quality and clinically effective formulations. We understand the dedication it takes. We deliver the tools you need to excel. This is supplementation for the serious. Join the Committed. Shop MPA Supps.